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Kiwis have to learn to identify and kill bad ideas
Kiwis have to learn to identify and kill bad ideas - Dorenda Britten
By Peter Kerr for sticK
(sticK - 24 Jan. 2012 ) An unwillingness to rigorously evaluate and kill weak ideas is but one indication that many New Zealand companies don’t fully understand the role of design in taking products and services to market.
The managing director of designindustry Ltd, Dorenda Britten, says that in general Kiwi companies are good at the technical side of creating new products or services and we can ALWAYS be relied upon to make improvements on existing - cheaper, better etc…….
However we don’t tend to be good at standing back and evaluating the opportunity, costs and benefits such as, whose needs are we aiming to satisfy, when and how?
For sticK – science, technology, innovation & commercialisation KNOWLEDGE - is a new Wellington based news service concentrating on following the money from ideas to income. Contact editor Peter Kerr at peter.kerr055 @ gmail.com
Peter Kerr
Message maker
Writer, communicator, simplifier, storyteller.
Versed in the art and science of translating something complicated into an understandable message.
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