Scoop has an Ethical Paywall
A cracker trap minds its own business
A cracker trap minds its own business
By Peter Kerr for sticK
(sticK - 2 Feb. 2012 ) The guys at goodnature have spent hundreds of thousands of dollars making and perfecting their resetting and toxin free pest trap since establishing in 2005.
Sure, they’ve received half a million dollars from DOC’s innovation fund, and a bit of help from NZTE, but that hasn’t managed to cover the cost of die tooling and other development work required for their innovative and patented solutions to the introduced mammals devastating our forests, birds and other fauna.
Like many start-up businesses, the three friends who all graduated from Victoria University’s design school in 2004 as mature students have bootstrapped their way to developing two unique traps that are only just now being commercially released. The opportunity to grow a global business now beckons.
For sticK – science, technology, innovation & commercialisation KNOWLEDGE - is a new Wellington based news service concentrating on following the money from ideas to income. Contact editor Peter Kerr at peter.kerr055 @ gmail.com
Peter Kerr
Message maker
Writer, communicator, simplifier, storyteller.
Versed in the art and science of translating something complicated into an understandable message.
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