Personal brewery branding wins Gold in international design

8 February 2012

Personal brewery branding wins Gold in international design awards

The design and launch of the brand for the world's first personal brewery, WilliamsWarn, has won design and brand agency Studio Alexander a Gold award in the international Graphis 100 Best in Design.

"We're delighted to have been selected by Graphis from the many thousands of entries submitted by agencies internationally," Studio Alexander managing director Kate Alexander says. "It's also great that it’s a brand for a truly innovative product, developed by New Zealanders in New Zealand."

The WilliamsWarn personal brewery produces commercial quality beer, chilled, and straight from the tap in just seven days. Launched in 2011, WilliamsWarn received over 200 offers of distribution from over 50 countries in the first five months. Available only in New Zealand initially, WilliamsWarn breweries are now distributed internationally.

Kate Alexander says that when her team first met the WilliamsWarn principals in 2009, the personal brewery was still in development.

"But WilliamsWarn was clear that they would be taking an outstanding product to export markets and they wanted a quality of branding and design that would stand up around the world."

Over the next two years, as WilliamsWarn perfected the brewery, Studio Alexander developed naming, positioning, marketing strategy, identity design and graphic system.

“I was expecting bright colours and a complicated design," WilliamsWarn director Ian Williams says. "But when I saw the brand work Studio Alexander came up with, I knew immediately it was perfect. It was one of those moments when you know something is right. There was nothing to change and we’ve had a huge amount of very positive feedback.”

Studio Alexander's WilliamsWarn brand work will feature in Graphis's 2012 edition of the International Journal of Visual Communication.

The award caps a successful year for Studio Alexander which won four silvers and a gold award in the New Zealand design industry's Best Awards, an international Merit Award from the Society for Environmental Graphic Design for a pop-up site safety installation for client Fletcher Construction, and saw the corporate website it developed for Fletcher Building win the New Zealand Best Investor Website Award.

For further information:
http://www.graphis.com/history/
www.williamswarn.co.nz
http://www.studioalexander.co.nz/business.php?pid=65#

About the design:
The brand name WilliamsWarn is drawn from the surnames of the two inventors: Ian Williams and Anders Warn. Their personal involvement in the creation of the brewery is acknowledged by the use of the makers’ signatures across collateral. The WilliamsWarn brand reflects the hand-built, premium feel of the machine with its numbered makers’ plate and stainless steel finish. The WilliamsWarn ‘W’ shows the coming together of two beer glasses in that ‘cheers’ moment. The circular housing device references beer mats.

A simple and classic colour palette of black and silver references the materials used on the product alongside typography utilizing Trade Gothic and applied across: stationery, packaging, collateral, website, video and product graphics.

The WilliamsWarn personal brewery delivers a beer that is considered to be on a par with the best commercially brewed beers. This underpins the WilliamsWarn positioning of ‘Personal brewing without compromise’ for those who are ‘Beer Thinkers’.

ENDS

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