ENZA Launches New Global Kiwifruit Branding

10 February 2012

ENZA Launches New Global Kiwifruit Branding

As part of its global kiwifruit growth strategy ENZA is unveiling new branding for its kiwifruit packaging and promotional material this week at the world’s largest fresh produce expo, Fruit Logistica in Berlin.

The ‘Taste Explosion’ branding will be rolled out in all markets for ENZA’s ENZAGreen™, ENZARed™ and ENZAGold™ kiwifruit from next month. Each variety will have its own specific branded colour treatment.

Turners & Growers Managing Director Jeff Wesley says the company is steadily building its kiwifruit growing operations in both the northern and southern hemisphere and is now supplying kiwifruit to major supermarkets in Asia and elsewhere.

“The Taste Explosion graphic that we have developed for these brands goes back to the core of what we are about as a company, the taste and quality of the fruit” said Wesley.

This new look for ENZA kiwifruit is all about building consumer preference in the market. It’s a premium look for premium varieties and reflects our position as an exciting global kiwifruit brand.”

Turners & Growers and ENZA will again have a high profile at Fruit Logistica this week showcasingtheir premium Apple brands JAZZ™ and ENVY™ and a range of their kiwifruit varieties.

About Turners & Growers:

• Sells approximately of $1 billion of fresh produce globally each year 45 companies worldwide in the Turners & Growers Group including ENZA
• New Zealand’s leading distributor, marketer and exporter of premium fresh produce
• The largest corporate horticulture investor in New Zealand
• The largest grower of new apple varieties and hothouse tomatoes
• Own the largest network of fresh produce markets in New Zealand facilitating more than 200 million kilograms of fresh fruit and vegetables every day
• One of the largest operators of fruit cool stores and pack houses throughout New Zealand
• Operates a specialized fresh produce transport fleet in New Zealand that travels more than 4 million kilometers every year

About ENZA:

• New Zealand’s largest apple exporter
• Sells fruit in more than 60 countries
• Grows apples in 12 countries
• One of the world’s best known produce brands
• Key supplier of fresh produce to 22 of the world’s top 25 retailers
• Owns the rights to new global varieties including JAZZ™and ENVY™ apples and ENZARed and ENZAGold Kiwifruit.
• Merged with Turners & Growers in 2003 to create global growing and distribution network.

ENDS

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