Charles Tarbey to acquire Century 21 New Zealand

17 February 2012

Charles Tarbey to acquire Century 21 New Zealand

Charles Tarbey, the Owner and Chairman of Century 21 Australia, has reached agreement to acquire Century 21 New Zealand, which will lead to a closer partnership between the two real estate organisations.

The acquisition will see greater sharing of cutting edge real-estate technologies, education programs and events, and successful marketing campaigns between the two sister companies.

“Century 21 has a great team and respected brand in New Zealand,” said Mr. Tarbey.

“I hope to build from this strong foundation and grow the brand by importing valuable resources and new technologies from around the world, developing an enhanced focus on social media and media engagement, and by launching Century 21’s highly successful ‘Smarter Bolder Faster’ campaign to attract the interest of New Zealand home buyers and investors in growing numbers,” he said.

Charles Tarbey has been a shareholder in Century 21 New Zealand in the past (most recently in 2006) and has an intimate understanding of the business, market and network.

Century 21 Australia has a dedicated search engine optimisation team that will help ensure online visibility for Century 21 in the New Zealand marketplace and has also produced a series of new television advertisements around the ‘Smarter Bolder Faster’ campaign that may be launched in the new marketplace.

“To remain the market leader in real estate, Century 21 must remain the market leader in education and training. As such, Century 21 New Zealand will invest heavily into ensuring our staff and agents remain highly skilled, knowledgeable and expert in the field of real estate. As part of this strategy, Century 21 New Zealand will host key Australasian Conventions and even an international real estate management academy,” said Mr. Tarbey.

In December 2011, Charles Tarbey purchased the underlying assets of Wentworth Holdings (ASX:WWM), one of Australia’s largest property management groups, and will integrate the assets – some 8,000 property managements and associated property managers – with Century 21 Australia.

The New Zealand acquisition will make the company one of the region’s largest and most diverse property groups.

“This purchase, and closer partnership with Century 21 Australia, will deliver a number of efficiencies and value-additions to both businesses,” said Mr. Tarbey.

“Century 21 Australia has always had a particular focus on developing market leading real estate technologies that both make life easier for agents while also attracting new business to the brand. Many of these technologies directly translate to the New Zealand marketplace.

2011 saw Century 21 Australia launch two such technologies. The first was a unique property ‘App’ for iPhones which through GPS technology, allows users to identify Century 21 properties for sale wherever they are and also points out places of interest in the area such as schools, shops and hospitals that are key considerations in the buying process

Century 21 Australia also launched ‘Property Mogul’, an online real estate game that allows users to build property empires and understand some of the fundamentals of real estate and portfolio building.

Both technologies led to a raft of positive publicity and reviews in Australia while also attracting tens of thousands of users that were uniquely engaging with the Century 21 brand. These technologies and other resources are under consideration to be imported to Century 21 New Zealand,” said Mr. Tarbey.

“Closer Trans-Tasman sharing and cooperation will only strengthen both businesses and help ensure that Century 21 remains the go-to real estate organisation for home buyers and property investors in the Asia Pacific. I look forward to working closely with Century 21 New Zealand staff and their customers for many years to come.”

Century 21 is the largest real estate network in the Asia Pacific region with over 3,000 offices.

ENDS

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