Slingshot first ISP to unmeter Quickflix

Media Release
29 March 2012


Slingshot first ISP to unmeter Quickflix, more unmetering planned!

Despite already offering NZ’s biggest broadband data plans, Slingshot is establishing a range of content partnerships so even more internet content can be ‘unmetered’ for its customers.

Taking the lead ahead of all other ISPs, Slingshot is today announcing itself as the first ISP to unmeter NZ's newest online movie subscription service, Quickflix.

Slingshot’s Chief Executive, Mark Callander, says “the decision to unmeter content from selected web sites and content providers has proven to be very popular, so we are now extending this policy to as many other content providers as possible, starting today with Quickflix.”

“It is great to see new business models emerging with players such as Quickflix and Spotify now focusing on the NZ market. This is good for competition and consumer choice in the longer term, and even better for Slingshot’s customers who can access this content for free.”

Callander continues “By extending our free data policy to Quickflix, Slingshot is playing a very important role in the delivery of this service and most ISPs will probably follow suit. Given the relatively low monthly data caps in NZ compared with overseas, customers could very quickly hit their monthly limit and incur additional charges - we don’t want our Slingshot customers to have to worry about data caps and it is time we caught up with the rest of the world.”

Quickflix CEO Chris Taylor said "We applaud the decision by Slingshot to unmeter our service. In doing so, Slingshot has identified the appeal and likely uptake of services like ours, and want to ensure their customers can enjoy the benefits of Quickflix without concern for their data caps. In the current environment, access to premium zero-rated content will be a key consideration for consumers when choosing their ISP."

Callander concluded “the United States has for some time enjoyed subscription-based online movies and TV shows on services such as Netflix, which now accounts for 30% of all online data traffic in the USA. Until now, we have been deprived of access to such services and we are delighted to be a part of this emerging content market in NZ."

ENDS

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