Tauranga creative agency opens shop in the Cooks

Tauranga creative agency opens shop in the Cooks

Tauranga-based design and marketing company, Woods the Creative Agency are officially open for business in the Cook Islands.

Recently approved by the Business Trade Investment Board to operate as a foreign enterprise, the award-winning agency from the Bay of Plenty is run by Reuben Woods, son of Cook Islands News managing editor, John Woods.

Reuben has spent several years developing the Cooks’ first Graphic Design course with the University of the South Pacific, and is now looking to provide branding, design and marketing services for local companies and organisations.
The agency also aims to work with talented local designers to provide them with exciting career opportunities.

Having already worked closely with Cook Islands businesses for several years, Woods feel that they have a solid appreciation of the cultural fabric of the Islands, and are best placed to build brands that have global appeal.
Reuben believes there is “a real opportunity to raise the level of design and branding within the Cook Islands, so that local businesses can compete on an international scale”.

Regular winners at the prestigious Best Design Awards NZ, and with work featured in various international publications, Woods the Creative Agency are confident they will become an asset to many local companies.

“No longer will businesses need to look overseas to outsource their design, marketing and branding work, as we can achieve better results, and we’re right on their doorstep”, says Woods.

The firm is hoping to work alongside product-based businesses who are looking to export their products, offering assistance in marketing, packaging and overall brand development. They also offer extensive experience with service-based and tourism-based businesses and provide the full integrated strategic, creative and design support to these companies.

Local suppliers also stand to benefit from the arrival of Woods the Creative Agency, with printers, songwriter’s, and website developers in particular, in line for heavier workloads.

Keeping everything local is the most important thing, says Woods. “If we didn’t think there was enough talent in the Cooks, we wouldn’t be able to set up here and offer these services. We know as well as anyone about the abundance of skills in this country, and we can’t wait to see them flourish”.

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