Online services expand at Ballance

4 April 2012

Online services expand at Ballance

Ballance Agri-Nutrients customers can now access seven years of nutrient analysis history following recent improvements to its online ordering system.

Launched a year ago, the online service now has more than 10 percent of Ballance’s regular customers using it.

Customers are able to maintain their personal and farm details with Ballance through the service and now they have access to a broader range of information.

Shareholding data from 2005 including share value, rebate and dividend advice is now available to be viewed online.

Farmers now have access to their purchasing history dating back to 2005, along with nutrient analysis which shows how much nitrogen, phosphate and potassium was purchased.

Registered online users can also grant secure access for other people to selected portions of their site within the service.

Ballance Sales and Marketing General Manager Graeme Smith says improved access increases the flexibility of the online service for customers.

“The original concept was to provide our customers with an alternative ordering system, especially for common, high-volume products like urea. Our online service means customers can place orders when it suits them rather than having to work around office hours,” says Mr Smith.

“Now our customers can grant access to farm managers or other staff to place orders if they’ve giving them that authority. They also might want to grant access for their accountant or farm advisor to their shareholding, rebate and dividend information.”

Mr Smith says other changes mean customers have access to more of their historical records.

“This is information they have already received, but sometimes paperwork can be misplaced or not easily retrieved. Now they can access it quickly on their computer.”

Customers will also notice a few cosmetic changes, which were made to ensure the online experience is as effortless as possible.

“Online services are an integral part of many farm businesses, and we feel it’s important that our customers have the option of ordering fertiliser and accessing information over the web,” says Mr Smith.

“We are continuing to invest in technology to meet the growing needs of our shareholder customers now and in the future, with the ultimate aim of making it easier for them to farm more profitably and more sustainably.”

ENDS

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