Find yourself in a state of ZEN

Find yourself in a state of ZEN

ZEN, describing a person entering a peaceful state of mind, searching for inner self. The first of 6 fashion jewellery collections this year, AGATHA Paris brings you the ZEN collection that blends every aspect of jewellery into an embrace, warming the wearer’s soul, together with an overwhelming feeling of security and self-seeking comfort.

Inspired by the latest in French runway fashion, designed in France, and continuing our journey from the Himalayas, crossing over into India - The ZEN collection is a calming and reflective.

Setting foot onto the ground in India, this land of contrasts and vivid colours inspired AGATHA Paris with its magic of wonders. Unveiling a kaleidoscope of colours and steeped in spirituality that you will see over the next few fashion jewellery collections this year.

In this new ZEN fashion jewellery collection, the French fashion jewellery brand, AGATHA Paris, has designed a sparse collection that’s good for your soul, using silver with a message; peace, hope and love symbols, and hoop earrings and rings finished with a delicate twisted bow.

Twist of Fate

Hidden in the concept of ZEN, we focus on the act of letting things flow naturally. The “Twist of Fate” series in the ZEN collection, combines uncoordinated shapes together. Wire like lines in the colour of silver, gold or bronze, the knot becomes the centrepiece of this artwork or rings, earrings and necklaces.

You don't need to purposely match this accessory together, because it will just fit into anything you are wearing.

Love, Peace and Hope

Through the search of inner self, the state of ZEN guides us to the three core elements of life; Love, Peace and Hope. Expressing these elements through the collection, AGATHA Paris engraves this mantra in words and symbols on necklaces and bracelets. And to adopt the concept of peacefulness, you find thin layers of sterling silver and cotton cords, creating necklaces and bracelets that speaks for itself. In bronze, silver, red, black and gold colour, these are not pieces that can fit into your elegance look, but definitely pieces that you can ask for in your daily wear, presenting a peaceful message along the way.

Decouvrez la new limited edition ZEN fashion jewellery collection instore at AGATHA Paris, top of Vulcan Lane, or online at www.agatha.co.nz

Boutique details:
AGATHA Paris
Top of Vulcan Lane, Auckland Central
www.agatha.co.nz
www.facebook.com/AGATHANZ

A bit about AGATHA Paris:
• French Fashion Jewellery
• Over 300 boutiques worldwide
• First boutique in Australasia, top of Vulcan Lane, Auckland Central
• Founded by Michael Quiniou in 1976
• Delightful Scottie dog mascot
• Runner up at the New Zealand Retail Association 2010 TOP SHOP Retail
• Excellence awards

A bit more about AGATHA Paris:

A slice of Parisian style is showing itself off in the heart of Auckland’s fashion district. AGATHA Paris – the iconic French jewellery brand that fuses the fashionable with the affordable – opened its first Australasian boutique in Auckland Central’s Vulcan Lane in November 2009.

Nestled beside World (Beauty) and across the lane from Zambesi, AGATHA’s opulent blue boutique showcases the fashion-inspired pieces that have made AGATHA Paris perennially popular with fashionistas around the world for 36 years.

AGATHA's six annual collections reflect current runway trends from the big fashion houses. Staying true to the essence of AGATHA’s personality, the fresh, innovative designs have won a reputation for being edgy and relevant and making couture style affordable for the masses.

Frolicking through the collections is AGATHA’s mascot – a delightful Scottie dog. This stylish signature pooch has found his way onto key pieces in each collection in different playful ways since 1989 and has won a place in the hearts of AGATHA girls worldwide.

“It is wonderful to be bringing a slice of Parisian style – along with a large helping of AGATHA’s chic and sassy spirit – to Auckland with this new, Australasian-first boutique. I know New Zealand women will find AGATHA as much of a delightful discovery as their peers around the world have, and I look forward to seeing how New Zealand’s style and fashion leaders influence AGATHA in the years to come,” says AGATHA’s Asia-Pacific director Renaud Litre.

ENDS

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