Emirates Rolls Out Further Inflight Innovations

News Release, 11 April 2012

Emirates Rolls Out Further Inflight Innovations

Travellers flying out of Auckland on Emirates’ A380 superjumbos will soon have enhanced access to the airline’s award-winning ice digital widescreen inflight entertainment system at their fingertips.

The improvements will then be progressively installed on the modern widebodied Boeing 777-300ER aircraft that Emirates also operates into New Zealand.

In line with its ongoing inflight product improvements, Emirates is launching a new Graphical User Interface (GUI) developed by Panasonic Avionics Corporation that will make the airline’s ice digital widescreen system even simpler to use.

The new interface will be introduced within two weeks across Emirates’ A380 fleet and subsequently over the next year across the majority of Emirates’ Boeing 777 aircraft. It will be available in all classes of service - an Emirates standard.

The new GUI is unique to Emirates Airline and includes a wide range of advanced capabilities that enhances the distinctiveness and elegance of Emirates’ inflight system, ice Digital Widescreen. The new ice experience includes the capability for passengers to discover the full entertainment system by “swiping” or “scrolling” through the vast library of media and entertainment that is available on Emirates; send SMS and email messages; explore the moving map system, Airshow; watch the in-flight cameras; and access live text news from the BBC.

Emirates offers more than 1,000 channels of information, communication and entertainment on all its four daily services from New Zealand to Dubai and beyond via Australia.

“Emirates has been tracking the commercial progress of GUIs, where an ever-expanding array of choices are available to consumers, and we wanted to bring the same experience, look, and feel available on smart phones and tablets to our loyal customers in an aircraft environment,” said Tim Clark, President Emirates airline.

“Emirates has always been committed to continuous innovation of our ice systems and to providing our passengers with a unique and memorable onboard experience. Subsequently, over the past 24 months working with our partner, Panasonic, Emirates has succeeded in creating a smart and simplified interface which will appeal to customers of all ages.”

Always at the forefront of inflight innovation, Emirates will roll-out a number of additional inflight product enhancements across the next few months as part of a multi-million dollar investment in onboard technology. Larger video screens, in all classes, will come into operation from May on new Boeing 777 aircraft, in addition to future Airbus A380 deliveries. An enhanced in-seat telephone handset and new Mode Controller in First Class and Business Class will also be introduced, ensuring a more seamless customer experience.

Since Emirates first introduced individual seatback video screens in 1992, it has invested millions of dollars in further onboard product enhancements, from the latest IFE technology, to an ever increasing choice of entertainment content from around the world.

Emirates is also committed to keeping its passengers the most connected in the sky. Every seat on all Emirates aircraft is already equipped with a seatback telephone and sms/email service and 90 aircraft feature the AeroMobile system, allowing passengers to use their own mobile phones inflight.

In another investment in the Emirates experience, wi-fi connectivity for passengers was introduced to the A380 fleet in December 2011 and is now available on 18 aircraft. All remaining Emirates A380s are due to have wi-fi installed this year and from July of 2012 all new A380s will be delivered to Emirates with full wi-fi, mobile phone and data services available, allowing the Emirates passenger to be in touch like never before.

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