Maserati Kubang Makes Asian Debut – Before Disappearing!
Maserati Kubang Makes Asian Debut – Before Disappearing!
The Maserati Kugang, the legendary car maker’s luxury sport SUV concept, has made its Asian debut at the 2012 Beijing Motor Show in what will be its last public showing before the final production Maserati SUV will make its debut at the end of 2013.
The Maserati sport luxury SUV concept on display in Beijing represents an important part of the future Maserati range. It creates discontinuity by entering a new segment and continuity by maintaining the integrity of Maserati’s DNA. As it has been pointed out over the last few months, a new vehicle in the sports luxury SUV segment represents a natural direction for Maserati to enlarge its product range and strengthen its presence in the industry.
When the time will come for
the Maserati sport luxury SUV vehicle that will spring from
the Kubang concept on display in Beijing to be marketed,
that vehicle will possess all those features representing
the core values of the Maserati brand: exclusivity,
sportiness, elegance, glamour, luxury, performance and
craftsmanship.
In Beijing Maserati is also displaying
the 50-unit limited series GranCabrio Fendi, the foremost
and most evident fruit of Maserati’s partnership with the
Italian Maison Fendi, which will soon start production.
Designed with Silvia Venturini Fendi, this model will arrive
in Maserati showrooms worldwide in late Spring.
China
is Maserati’s second largest market in the world, the
largest in Asia and the fastest growing worldwide. In 2011
Maserati sales in China nearly doubled: almost 800 Maserati
Quattroportes, GranTurismos and GranCabrios were delivered
to Chinese customers over the 12 months. As of spring 2012,
with Maserati sales in China growing of a further 20% versus
the same period of last year, there are a total of almost
2.400 Maseratis on Chinese roads.
All Maserati models
enjoy great success in China, but the best-selling model is
the 56-international awards winner Quattroporte –
Maserati’s flagship sedan – with 57% of the 2011 total
sales.
To support Maserati’s increasing presence in
China, Maserati has built a comprehensive sales and service
network in mainland China which, which by early 2012, covers
15 major cities with 4 showrooms recently opened in Wuhan,
Wenzhou, Xiamen and Tianjin. In addition to these, Maserati
recently appointed dealerships in Ordos, Xi’an, Harbin,
Shenyang and Zhengzhou. And the plans call for a further
expansion to 2nd and 3rd tier cities – with an overall
network, in Mainland China, set to increase to 20-25 cities
by the end of 2012.
As of April 2012, Hangzhou, Shanghai and Beijing are the top selling cities for Maserati in China. Starting in 2012 Maserati China also began to oversee the markets of Hong Kong and Taiwan in a Greater China Region.
ENDS