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Startups get a scientific methodology = a simplifying strate
Startups get a scientific methodology = a simplifying strategy
(sticK - 26 April 2012 ) Webfund chairman, entrepreneur and supporter of startups Dave Moskovitz gave his review of Eric Ries book, ‘The Lean Startup’ at a lunchtime meeting at Wellington’s Southern Cross hotel recently.
Ex-pat American Moskovitz
brought back a few copies of the book from a recent trip to
the States, where the Lean Startup Methodology of applying
the scientific method to starting, and growing, or shutting
down a fledgling business has become mainstream.
Moskovitz says the book’s central thesis is that previously a startup has been considered more of an artform than a science, but Ries reckons that treating a new business as a series of scientific experiments can quickly refine a concept into a viable business.
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Peter Kerr
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Writer, communicator, simplifier, storyteller.
Versed in the art and science of translating something complicated into an understandable message.
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