More Haier Appliances Available in New Zealand

3 May 2012

Haier Life, Haier education
Appliance brand provides the perfect ‘welcome to the real world’

Haier Appliances are upping their range available in New Zealand, by introducing a series of new products to a growing home appliance range available to cost-conscious Kiwi grads and their savvy support crew.

More than ever before, graduates are under pressure to get ‘real life’ off to a flying start – often beginning with kitting out a flat, and for the first time making grown-up decisions on long-term adult purchases. ‘Hand me downs’ and rental appliances are well-and-truly off the list!

Two new front loading washers added to the quality and affordable range of fridges, dryers and dishwashers, will bring some home comfort to many new grads preparing for a ‘winter of discontent’, faced with rising youth unemployment and the reality of rent, bills and adult responsibilities for the first time.

Mums and dads looking for the ultimate post-graduation gift have got it in one – a lesson in choosing the right tools in the proper running of any home, and an item that will leave the kids in no-doubt it’s time to find their own place!

NZ’s fastest growing appliance brand, Haier’s stylish, quality technology has been purposed designed to deliver a little luxury, with the appliance range priced to suit all budgets.

“We understand that with rising rental prices in the urban centres, plus a limited job market for the freshly qualified, the last thing they’ll want to be spending their hard-earned pocket money on is pricey home appliances,” said Brand Manager Yvonne Hong.

“Haier offers a new value proposition, delivering quality and style at a price point to suit even the most minimal of entry-level pay packets.”

Haier NZ Manager, Troy Scragg – himself with his own brood – explains: “Part of your role as a parent is to set your kids up to succeed in the real world, and at no time is that more evident than in preparing them for the their first job and flat. It’s tough enough out there in the middle of a recession.

“Mums, it’s time to stop ironing their undies and pre-freezing lasagne portions – the world is waiting for them!”

To soften the inevitable blow of setting up flat, purchase from a range of selected Haier products during the month of May at any participating Haier retail dealer and you will receive some great perks to help prepare for the house warming party!*

Haier’s new front load washers are available in 7kg (HWM70-1203D) and 8kg (HWM80-1401) capacities (images available). Jam packed with time saving, clothes caring features such as the new Wave Drum design for a gentler and more efficient wash, a 15 minute Quick/Express wash cycle for the time poor household, a more hygienic wash with the anti-bacterial door seal and a super-efficient 4.5 star water rating!

For info, visit: http://www.haier.co.nz/news/front-load-washers/

* Terms & Conditions apply. Visit your local retail dealer for info on their latest Haier promotions or visit www.haier.co.nz/promotions.

About Haier Group Co. Ltd
Founded in Qingdao, Shandong province, China, in 1984 under the leadership of Mr. ZHANG Ruimin, its current Chairman and CEO, Haier is the No. 1 Major Home Appliances Brand in the World for 3 consecutive years (Source: Euromonitor International Limited; retail volume sales in units based on 2009-2011 data). Haier products are distributed in more than 165 countries and regions in North America, Europe, the Middle East, Asia and Africa. Haier has 61 trading companies, 24 manufacturing plants, 10 R&D centres and 21 industrial parks with more than 70,000 employees worldwide. Global revenues amounted to RMB 135.7 billion (USD 20.7 billion) in 2010. Haier Electronics Group Co., Ltd. (HKG: 1169), a subsidiary of the Haier Group, is listed on the Main Board of the Stock Exchange of Hong Kong. Qingdao Haier Co. (SHA: 600690), also a Haier subsidiary, is listed on the Shanghai Stock Exchange.

ENDS

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