Your Business Needs Facebook!

Your Business Needs Facebook!

With more than two million Facebook users in New Zealand, promoting your business with a professional online presence is all about expanding your social media toolkit. Savvy businesses throughout New Zealand are maximising social media opportunities and showcasing their brand to a growing audience to capture greater market share.

The Christchurch Polytechnic and Institute of Technology (CPIT) are running the courses in collaboration with The Shannon Company (http://www.theshannoncompany.co.nz) to support local businesses with their professional development.

Past workshop attendees thought the course was extremely helpful and information was presented in an easily-digestible way.

“I like the personal and informal approach of the workshop and learning about what others are doing and why it works. The examples in the case studies were helpful.”

Course presenter Christine Gooding said all the workshops are interactive, and based in CPIT’s computer suites so each participant gets to practice what they learn in real time.

“Each workshop is limited to 15 participants to ensure enough attention is given to each attendee. The examples provided on each course are relevant to New Zealand and local industries of attendees.”

She encourages businesses to attend the workshops, even if they have no prior knowledge of Facebook…

For those that have already set up their Facebook page the Advanced Marketing Workshop is ideal.

Each participant will leave the workshop with a Facebook Business Page and/or a Facebook Marketing Strategy.

Businesses with less than 50 employees are eligible for a 50 per cent subsidy on workshop costs under New Zealand Trade and Enterprise's Voucher Scheme. For more information on these subsidies see the NZTE website.

You can book your place here: http://www.cpit.ac.nz/industry-and-research/business-services/professional-development/booking-form

Workshop: Facebook Marketing for Beginners (Tuesday, 19 June; 4-7pm at the Rakaia Centre, L248 (computer suite). Cost: $270 + GST)

You will learn all aspects of managing this popular social media tool in a three hour interactive workshop. Topics covered include the do’s and don’ts of Facebook marketing; how to set up your Facebook page properly; how to increase awareness and maintain engagement with your target audience and more.

This workshop is ideal for business owners, marketing managers and those whose role involves Social Media marketing; those who are thinking of marketing their business on Facebook and want help in getting started; and those who just created their Facebook Page and want to know the ins and out in getting started.

Workshop: Advanced Facebook Marketing (Tuesday, 22 May or Tuesday, 17 July; 4-7pm at the Rakaia Centre, L248 (computer suite). Cost: $270 + GST)

In this three-hour interactive workshop you will learn how to optimise your Facebook presence through maximising your brand in the new timeline structure; promotional tactics and marketing campaigns to increase 'likes' and 'referrals'; leveraging your Facebook Page with your existing website and other communication channels and more.

This workshop is ideal for business owners, marketing managers and those whose role involves Social Media marketing; those who have a Facebook Page and want to increase their ‘likers’ and engagement.

For more information on both courses please visit: http://www.cpit.ac.nz/industry-and-research/business-services/professional-development

About the presenter:

Christine Gooding (Social Media Director, The Shannon Company) has provided social media services for various clients in the United States, Canada, Australia, New Zealand and the Philippines for 10 years. Her experience includes development and implementation of social media strategies, training and coaching, online community engagement and editorial, content creation and monitoring and analysis.

Previous workshop attendees appreciated Christine’s in depth knowledge of social media.

“I like that the presenter, Christine was able to discuss points and questions raised throughout the session.”

“She was able to present massive information that is easily digestible and in a short timeframe.” – past workshop participants.

Upcoming Facebook workshops:

CPIT and The Shannon Company are running the Facebook Marketing for Beginners and Advanced Facebook Marketing workshops throughout the year, as well as workshops on other topics. Contact christine@theshannoncompany.co.nz or tweet her on @mrsgooding for further details or to be added to the mailing list.

ENDS

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