PPGL Restructures to Drive Growth of Postie Brand

18 May 2012

PPGL Restructures to Drive Growth of Postie Brand

Nationwide retailer Postie has restructured its executive leadership team and is relocating key merchandising and marketing functions to Auckland as it swiftly implements plans to grow the Postie brand through acquisition and an extended store presence.

Group CEO Ron Boskell said that with shareholders giving their overwhelming support to sell the Babycity chain to focus on building the flagship Postie brand and business model, PPGL was ready to put the next phase of its strategy into actions, starting with two senior appointments to drive the changes and a progressive move northwards to be located closer to customers and growth markets.

Current GM Postie, David Primus has been appointed to a new role as GM Strategy focusing on acquisition and e-commerce strategies as well as a range of business development projects. The new GM Postie is Jane Gammon, a seasoned apparel retailer, who was International Business Manager at Pumpkin Patch and has also worked in merchandising and buying roles at The Warehouse and at Debenhams in the UK. She will take up the position in early June.

“We have talked a lot about our strategy to become a modern, exciting retailer for all the family with a nationwide network of stores and an appealing online shopping presence,” Mr Boskell said. “We want to double in size and while some growth will be organic we are venturing into extending our range and reach through the acquisition of compatible brands and with that in mind we will progressively shift our base from Christchurch to Auckland where our greatest growth opportunities lie.”

Postie’s Merchandising, Planning and Marketing functions will move to Auckland in early 2013 with Finance, IT, Logistics and HR remaining in Christchurch until 2014 while the specialty school uniform supply business, Schooltex will also stay headquartered in Christchurch.
There will be no financial impact of the relocation in the current financial year with provisions to be made in 2013 and 2014 budgets. All staff affected will be offered redundancy and job placement assistance.

Postie Group Limited (PPGL)
Postie Group Limited (PPGL) is a New Zealand retail success story with a nationwide chain of 83 apparel stores found in major cities and heartland towns. The flagship Postie brand offers families a wide range of products including apparel for women, men and children, sleepwear, thermals, lingerie, accessories, cosmetics and school wear. Postie incorporates Schooltex, our national brand in school uniforms, sportswear and footwear. Listed on the New Zealand Stock Exchange, Postie Group aims to double its size to extend its presence as a modern, exciting retailer well connected with customers in multiple retail channels. For more information go to: www.ppgl.co.nz

ENDS

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