Scoop has an Ethical Paywall
Carat has Sovereign Insurance covered
18 June 2012
Carat has Sovereign Insurance covered
New Zealand’s largest life insurer Sovereign has appointed Carat to manage its media strategy and buying effective 1st July 2012.
David Drillien, Sovereign’s GM Product and Marketing said, “We’re looking forward to working with Carat and were impressed from the outset by the team’s proven track record and strong strategic ability. They have a talented group of people with a lot of experience, and we feel they are the right company to drive our media strategy going forward.”
Carat’s Managing Director Robert Harvey said: “The Sovereign appointment is testament to the great work we have been doing over the last 6 months to strengthen the agency. As New Zealand’s leading life insurer Sovereign is a fantastic brand known for its innovation, and solid reputation in the life insurance category. We are really proud to add Sovereign to the Carat portfolio and are very excited about working with their team.”
Carat is part of the Aegis Media group of marketing businesses, which in New Zealand include Catch! Media, Haystac, Apollo and Synergy.
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