DraftFCB NZ named No. 1 Government Agency in the World

For Immediate Release

DraftFCB NZ named No. 1 Government Agency in the World

DraftFCB New Zealand has once again proven to be a world leader in advertising effectiveness, being named by the global Effies Awards forum as the most effective agency office in the world for Government and Non Profit social change campaigns.

Commenting on the ranking, Brian van den Hurk, managing director Social Change said, “This is an important endorsement of our commitment to creating highly effective behaviourial change campaigns in the New Zealand market.

Positive behavior change demands long-term thinking. DraftFCB is focused on creatingsocial programmes that are built to last, and our work for The Ministry of Health, ALAC and Family Violence are perfect examples of this.”

It is the second successive year that DraftFCB New Zealand has been named No. 1 in Government and Non Profit category following award winning and highly successful campaigns that have effected long term social change.

The 2012 Effie Effectiveness Index was revealed at this year’s Cannes International Advertising Festival by Effie Worldwide and Warc, the global marketing intelligence service. The Index was launched in 2011 to highlight the most effective marketing communications ideas from around the world.

DraftFCB New Zealand also ranked as Asia Pacific’s fifth most effective office across all categories and the seventh most effective office in the world, up one spot from 2011.

ENDS


About DraftFCB Australia/New Zealand

• Whether through tactical campaigns, long-term brand strategies or social change projects, DraftFCB has extensive experience in helping organisations change brand perceptions, achieve significant commercial success, or dramatically shifted social norms.
• As a full service integrated agency our clients enjoy the benefit of open and active collaboration across multiple disciplines to deliver better communications solutions.
• DraftFCB ANZ is one of the region’s top marketing and communications agencies, and is part of the DraftFCB Worldwide network. With offices in Sydney, Melbourne, Auckland and Wellington the agency has an extensive list of clients in the automotive, retail, government, media and FMCG sectors.
• DraftFCB is a subsidiary of the Interpublic Group of Companies, a US public listed company that also
owns Lowe Worldwide and McCann Erickson Worldwide.
• 2009 & 2011 CAANZ Media Agency of the Year.
• 2010 Agency of the Year.
• Most awarded Agency at 2011 RSVP awards and EFFIES awards.
• 2011 CAANZ Effies Most Effective Agency and winner of the 2012 RSVP Awards GrandPrix.

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