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Know and figure out ‘pain points’ before commercialisation
Know and figure out ‘pain points’ before any commercialisation - KiwiNet
(sticK - 28 June 2012 ) Market validation, before the really expensive part of idea commercialisation, was Duncan Ledwith’s message to KiwiNet people.
What pain point do you address was his rhetoric question put to university and CRI commercialisation people at a recent Wellington forum?
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For sticK – science, technology, innovation & commercialisation KNOWLEDGE - is a new Wellington based news service concentrating on following the money from ideas to income. Contact editor Peter Kerr at peter.kerr055 @ gmail.com
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Peter Kerr
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Versed in the art and science of translating something complicated into an understandable message.
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