Carat appoints Jo Hartley as Trading Manager
Carat appoints Jo Hartley as Trading Manager
Carat has appointed Jo Hartley in the newly created position of Trading Manager where she will oversee the agency’s New Zealand trading function.
Carat’s Managing Director Robert Harvey said: “I’m incredibly excited about the creation of this new position and the appointment of Jo. This role shows how seriously we treat the trading function in the agency and our ambitions for Carat in the New Zealand market. Jo is best in class in this area and will bring great experience and insight to our trading capability”.
Building a world class trading function and being at the forefront of evolutions in the media landscape has been a core component of Jo’s previous roles.
Jo joins Carat from OMD, where she held the position of TV Trading Manager. She has held senior trading roles with OMD since 2007 and prior to that with Starcom.
She said of her appointment: “Carat leads the way as an independent media specialist worldwide as part of the Aegis Media group and holds a significant position in the NZ market place. I’m looking forward to bringing my focus on innovative, effective and efficient investment strategy to the agency.”
“In my time in the industry, I have seen many changes and I love the dynamic fast paced nature of our market, particularly the ongoing integration of digital with other traditional media platforms This integrated and dynamic approach is what Carat has become known for in the NZ market and I am delighted to be joining Rob and the team.”
Jo will work closely with the entire Carat NZ team, along the other Aegis Media businesses in New Zealand. She joins the business on Monday 9 July.
Carat is part of the Aegis Media group of marketing businesses which in New Zealand include Catch! Media, Haystac, Apollo and Synergy.
About Carat
Carat is the world's
largest independent media specialist and leader in digital
and diversified media solutions. Owned by Aegis Group plc,
Carat was established in 1968 as the world's first media
agency. Since then it has grown to become more than 5,000
people in 70 countries worldwide, working with many leading
global brands. Today, digital technology has created a
complex media ecosystem. Carat's mission is to redefine the
value of media, helping clients build new models of bought,
owned and earned communications to achieve business
success.
ENDS