Acumen Republic appoints experienced events pro

5 July 2012

Acumen Republic appoints experienced events pro

Acumen Republic continues to strengthen its senior leadership team with the appointment of Petrina Maxwell as head of the agency’s events practice.

Petrina joins Acumen Republic with more than 15 years’ of experience in the events and advertising industries. Formerly director of her own events consultancy, Agent 86, Petrina has an extensive background in the business of events. She has previously worked for Saatchi & Saatchi, Grey Advertising, Publicis Mojo and Drum Exposure Marketing.

Petrina brings a broad base of skills to the role, ranging from concept development to execution of major sporting and corporate events to awards, media engagement and consumer activations.

Petrina leads Acumen Republic’s events team (previously known as Dazzle Events), overseeing client relationships including Registered Master Builders, New Zealand Winegrowers, Telecom, New Zealand Post and NZ Olympic Committee with a focus on raising the bar for existing clients and bringing on new clients.

“Acumen Republic Events is known for delivering excellent work and has many long-standing relationships, so I’m excited to be leading this strong brand. In my role, I’m particularly looking forward to developing the creative side of the events business,” Petrina says.

Chief executive, Karyn Arkell, is pleased to welcome such an accomplished events professional to the team.

“Petrina’s robust credentials certainly strengthen our market offering, and I know she will make a valuable contribution to our business,” Karyn says.

Acumen Republic, which has been operating for over 30 years in the New Zealand market and two years in Australia, has held flagship accounts in FMCG, telecommunications, financial services, building and construction and the health & lifestyle sectors. Clients include Audi, Cadbury, Fonterra Brands, Hewlett-Packard, Inghams, MasterCard, Progressives and Reckitt-Benckiser.

Its broad service offer includes consumer marketing and PR, corporate PR, design, research and analysis.

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