New Site Launched To Combat Daily Deals Going Unredeemed

New Online Site Launched To Combat Daily Deals Going Unredeemed

A recent study has found more than 1 in 3 people has forgotten to redeem a daily deal coupon.

Daily deal websites have become increasingly prevalent, often offering huge savings on everything from three course meals, to massages and jewellery. While people continue to buy group deals, statistics show they are inevitably losing track and forgetting to claim their deal before expiration.

However DealWorks, new website launched by a group of young IT professionals, is offering customers a simple solution to ensure deals are redeemed on time. DealWorks is the brainchild of three friends regularly buying group deals, trying to keep track and redeem them all in time.

DealWorks Co-founder David Choy says, “Online shopping and group purchase has increased dramatically over the past few years as people are keen to save. There are some great offers each day and it is important that people don’t throw their money away on unused deals.”

Introduced about two years ago, New Zealanders have enjoyed group bargains with more than 4 million deals sold, yet in a recent survey by Canstar Blue, statistics show that over 1 in 3 daily deal purchasers have forgotten to redeem a coupon at least once [1].

By providing New Zealanders a user-friendly platform, DealWorks allows people to track their purchases by receiving a scheduled deal expiry notification determined by each user, and sent to the nominated email address in advance. DealWorks also makes daily deal browsing easy by collectively bringing a range of offers together onto one site.

A significant number of people are making group purchases with the intention of saving, yet by not redeeming them, they are actually spending more. A recent study conducted in the United States by Rice University found more than 20% of all daily deal vouchers have gone unredeemed [2].

Mr Choy says, “Group buying is often an impulse purchase on a great offer and it can be difficult to remember which site a particular deal was purchased, what was bought and when it will expire. With DealWorks, the days of losing money on expired deals are over.”

DealWorks is free to join and invaluable to those buying group deals. Not only does it allow users to track and redeem deals effectively before they expire, users can browse top deals on DealWorks efficiently by categorising them by date added, price, time left or popularity.

About DealWorks
DealWorks was founded by three Aucklanders with a background in IT and marketing, and a love for good bargains. For more information visit www.dealworks.co.nz

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[1] ‘Group Buying Websites’, May 17 2012, http://www.canstarblue.co.nz/retailers/group-buying-websites/

[2] Utpal M. Dholakia, ‘How Businesses Fare with Daily Deals: A Multi-Site Analysis of Groupon, Livingsocial, Opentable, Travelzoo, and BuyWithMe Promotions’, June 13 2011, http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1863466

ENDS

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