Wattie’s – Earns Trust by Staying True to values

Wattie’s – Earns Trust by Staying True to values July 23, 2012

• Most Trusted New Zealand Icon
• Most Trusted Packaged Foods
• Most Trusted Frozen Foods

Wattie’s promises to continue to work hard to live up to the honour of being recognised as “Most Trusted New Zealand Icon” in this year’s Reader’s Digest Survey of New Zealand’s most trusted brands.

Wattie’s also picked up the titles of the Most Trusted Packaged Foods and Most Trust Frozen Foods.

General Manager Marketing Tim Skellern says these awards from Reader’s Digest are a huge achievement and a great honour for us all at Wattie’s, in what has become a rapidly changing marketplace.

“Trust is fundamental to the foods that we eat, so it is a privilege to have Wattie’s singled out in this way.

“We have a passionate, committed and talented team of staff throughout the country, as well as committed growers and suppliers. Together we will relish the challenge of living up to this honour.”

Skellern says the legacy of the company’s founder, Sir James Wattie, is still very real and ever-present in the business, and everyone is committed to staying true to his values.

“From the very beginning, the brand’s success has been founded in listening to consumers and addressing their needs, as well as controlling the quality of Wattie’s foods at every step, starting with top ingredients.

“James Wattie continues to be our inspiration in today’s marketplace which has been changed by the pressures of economic constraints and eating habits, as much as the way people connect with brands.

“There are Wattie’s products for every meal occasion and every season, and we have consumers of all ages, from infants to our seniors, with Wattie’s fruit, condiments, sauces and soups, vegetables and meals for winter.”

Wattie’s says that in celebrating frozen and packaged as categories for Most Trusted Awards, Readers Digest is recognising the importance of these formats in food choices of everyday Kiwis.

“Frozen and canned products allow us to preserve fresh produce using natural preservation techniques such as freezing and pressure cooking which seal in the nutritional goodness. This allows us to deliver consistent quality and affordable ingredients for meal solutions all year round.

“Recently published research provides emphatic support for the nutritional qualities and cost advantages of canned foods. With many households feeling the pinch, this study is giving them greater confidence in the option of cans, particular from a nutrition and value perspective. There is no need to have reservations about opting for canned, frozen or packaged food over fresh”

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