SPCA Blue Tick’s Menu at This Year’s Auckland Food Show

30 July 2012

Celebrities Are on the SPCA Blue Tick’s Menu at This Year’s Auckland Food Show

The Auckland Food Show (2- 5 August, ASB Show grounds) is the perfect environment for the SPCA Blue Tick to spread the message about humane farming in New Zealand.

Throughout the weekend well known chefs Julie Le Clerc, Paul Jobin, Laurine Jacobs, Brett McGregor, Julie Biuso, Ray McVinnie, and Nadia Lim, as well as other celebrities Joe Cotton and Lorna Subritzky, will be supporting the SPCA Blue Tick and cooking up some delicious humanely- farmed goods for everyone to sample at the SPCA Blue Tick stand.

The SPCA Blue Tick is a consumer guarantee that the products you are choosing to purchase have been farmed to high welfare standards set by the SPCA.

In order for producers to have the Blue Tick on their products the stockman, farm and all processes must adhere to the SPCA’s standards. They are audited regularly and spot checks can be done at any time.

Juliette Banks, National Accreditation and Marketing Manager, explains why increasing SPCA Blue Tick awareness is important.

“Not only does the SPCA Blue Tick scheme help animals live a happy life right now, but we are actively helping to get animals out of cages, with this pro-active solution.”

The SPCA is excited about talking to more New Zealanders about the Blue Tick scheme and the impact purchasing a Blue Ticked product is making to the way industries farm.

“We are grateful for the support we have received from the celebrities who are drawing attention to this solution to cage-farming in New Zealand,” Juliette says. “We invite visitors to the show to sample SPCA Blue Tick approved products served up by the celebrities, our team and volunteers.”

The SPCA Blue Tick formally launched in October 2010. The SPCA Blue Tick can be found on egg, pork and now poultry products.

To earn the right to display the SPCA Blue Tick logo, producers must meet the independent animal welfare standards set by the Royal New Zealand Society for the Prevention of Cruelty to Animals (RNZSPCA), as well as undergo thorough auditing on a regular basis by independent, qualified inspectors. This rigorous auditing process also includes ‘spot’ checks.

The SPCA Blue Tick is not-for-profit but a practical, on-going promise to benefit the lives of farmed animals in New Zealand for the better.

Producers of meat in New Zealand who would like to apply for the SPCA Blue Tick certification can visit www.rnzspca.org.nz/bluetick for more information.

ENDS

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