Iconic Wellington Brand evolves into Pikselin

4:55pm, 1 August 2012

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Iconic Wellington Brand evolves into Pikselin

For the last 17 years Shift has been at the front of web design in New Zealand. On August 1st, Shift Wellington evolved, launching their new studio, Pikselin.

Pikselin builds on Shift’s rich heritage of web design as it moves forward to tackle the challenges of today’s always-on Internet.

“We made Pikselin because the web has changed. It’s where we work, where we play and where we find our friends,” said Brian Smith, Pikselin’s Design Director. “We expect more from the web. It’s more than websites. Its applications, its products, its services. And we think it needs better design.”

Shift has been responsible for the online design for some of New Zealand’s most well-known brands including Telecom, MetService and ANZ/National Bank. The company has received national and international acclaim from the Designers Institute, TUANZ, The Onyas and The Webby Awards.

Pikselin Chairman, Selwyn Feary is passionate about the studio’s commitment to Wellington. Feary says, “Creating Pikselin allows us to reconnect with the Wellington market. Shift, one of New Zealand's first web design company, was renowned for marketing and communication web sites; Pikselin's aim is to make the myriad of Internet interfaces truly useful, by design.”

Shift’s Auckland studio has unified with TBWA to become part of the Digital Arts Network.

Visit www.pikselincom for more information and follow Pikselin on Twitter at www.twitter.com/pikselin (@Pikselin)

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