NZ Enterprise Mobility Ranks Highly for IT Investment
Frost & Sullivan Press Release: Enterprise Mobility
in New Zealand ranks highly for IT investment, 21% rate it
a priority in 2012
Enterprise Mobility ranks highly for IT investment in New Zealand, 21% of businesses rate mobility as a priority in 2012, finds Frost & Sullivan New Zealand Enterprises have a favourable view on BYOD and the market is expected to see increased demand for MDM and MAM solutions Auckland, 16 August 2012 – In 2012, Frost & Sullivan surveyed 96 C level executives/IT managers/IT decision makers about enterprise mobility. The survey found that a majority of businesses in New Zealand have a favourable view of BYOD, with 72% of businesses supporting BYOD. Within this group, 53% of businesses allow BYOD for all employees and offer full support for devices, with another 19% allowing BYOD for specific departments.
In the report, New Zealand Enterprise Mobility Market 2012, enterprise mobility ranks high in terms of priority compared to other IT investments. More than 21% of businesses rate mobility to be either their top priority, or a very important priority in 2012.
One of the main aspects of enterprise mobility that is attractive to employers and employees alike is The Bring Your Own Device (BYOD) strategy. “Allowing employees to use a device of their choice for work by supporting a BYOD strategy is advantageous for organisations. Main benefits include increased productivity, greater employee retention (achieved through enhanced job satisfaction) and cost savings through lower capital and operating costs. However, there are challenges with security and policy” says Anand Balasubramanian, Industry Analyst, Australia & New Zealand ICT Practice, Frost & Sullivan.
Andre Clarke, Country Manager, New Zealand, Frost & Sullivan says, “BYOD is still at an early stage of adoption, with “Choose Your Own Device” (CYOD) more common, though BYOD is expected to become the preferred model for endpoints for organizations”. Overall, the enterprise mobility market is expected to experience high adoption rates in the next few years, especially amongst medium sized organizations, Clarke elaborated.
“Security risks and increased cost management complexities as a result of non-corporate plans are the top concerns in supporting BYOD. 47% of organisations rate security and data back up as main concerns when implementing a BYOD plan. Finding appropriately skilled IT professionals to manage the increased complexity that comes with supporting multiple platforms and devices is another challenge’ explained Clarke.
56% of businesses are in favour of tablet adoption
in 2012 and within this
group about 32% intend to deploy
tablets in 2012, whilst 24% intend to do
so in 2013. 72%
believe tablets are suitable for
videoconferencing.
Balasubramanian mentioned that another
key enabling factor for enterprise
mobility is the cloud
based delivery model for applications.
“With
applications stored and delivered from the cloud,
the endpoint device is
largely irrelevant, with access
allowed through smartphones, tablet devices
or laptops”
he said. While players such as Google are offering fully
cloud
based applications, traditional players such as
Microsoft and Cisco are
also expected to strengthen their
portfolio of cloud based applications.
Balasubramanian
says that email is mentioned as the most
productive
enhancing app by the majority of
businesses, whilst a close number cite
document and
file sharing applications such as Office, OpenOffice,
and
Google Docs as offering the most productivity
benefits for businesses.
Videoconferencing comes in third
as a productivity tool.
Google, Apple and Microsoft are
viewed as the major players for enterprise
mobility
solutions. For the mobile Operating System (OS) best suited
for
enterprise use, most businesses prefer Apple’s iOS
platform followed by
Google’s Android and then
Microsoft.
Despite the dominance and popularity of
Apple’s iOS based devices,
organizations generally
prefer the open source models of Google’s Android
and
Microsoft Windows Mobile7 platforms. “While the closed
environment of
Apple’s iOS platform allows greater
control and better quality of apps,
businesses place
greater emphasis on the ability to customise the
platform
to better suit their requirements. This
preference is indicated by 26% of
organisations, with
only 19% preferring the benefits of greater security
and
better quality of apps offered by a closed environment
(iOS)” said
Balasubramanian.
Clarke says that New
Zealand businesses are confident of Microsoft being
the
provider of end-point operating systems in 2015. The
majority of
businesses consider Microsoft holds enough
expertise in desktop
applications (Office, Outlook, Lync
etc) to remain a major player in the
mobile Operating
System (OS) segment and expect Microsoft to extend
the
functionality of its Office/Outlook/SharePoint
applications to mobile
devices by further strengthening
its mobile OS.
Clarke also notes that consumerisation is
driving the evolution of mobility
in the Enterprise. The
advent of smart devices is one of the biggest
changes to
impact enterprise communications. The use of mobile
devices
started with the primary objective of email
enablement for employees whilst
outside the office. The
recent advancements in smart devices and the
availability
of mobile specific applications have made the devices
almost
as capable as a laptop. Driven by a high level of
familiarity, employees
are increasingly using the devices
for a wide range of communication
applications such as
email, IM, voice and video calls,
productivity
applications and enterprise social
networking applications.
Optimistic about Google’s
capabilities as an enterprise player, 45% of
businesses
indicated that Google has the potential to challenge
Microsoft’s
dominance in the market. This view is
largely due to Google steadily
strengthening its
productivity and collaboration solutions to offer a
cloud
based alternative to Microsoft’s Office
suite.
Frost & Sullivan's New Zealand Enterprise Mobility
Report 2012 report forms
part of the Frost & Sullivan New
Zealand Enterprise Communications program.
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