Latest Roy Morgan findings

Saturday, 29 September 2012, 1:01 pm
Press Release: Roy Morgan Research

1. NRL television viewing peaks at Grand Final

2. Melbourne defies fall in domestic holiday intention

3. NZ: ANZ improves satisfaction after National Bank takeover before dropping the National Bank brand

4. NZ: Home is where the beer is

NRL television viewing peaks at Grand Final

More than 5.2 million Australians aged 14+ agree they almost always/occasionally watch the NRL Grand Final on television, according to the latest data from Roy Morgan Research.

While almost 4.4 million Australians say they watch NRL during its regular season, the Grand Final attracts some additional 887,000 Australian TV viewers.

There is minimal difference between the number of viewers across the Regular season and the Finals period, indicating a similar level of interest right up until the final game of the season.

NRL Television Viewing among Australians 14+

George Pesutto, General Manager — Media & Communications, Roy Morgan Research, says:

“On the eve of the NRL Grand Final advertisers will be thinking about the huge television audience expected to be watching the big game. It will be especially interesting to see what kind of audiences this year’s Grand Final TV broadcast attracts in Queensland and Victoria. Will Queensland be as interested when they don’t have a team playing in the Grand Final, and will the Melbourne Storm’s involvement drive greater interest in Victoria, beyond 13%?

“It’s important to capture all viewing for these big events on the sporting calendar, especially when you consider that a significant TV audience can often be found watching the game outside of their own homes.“

Full Release: http://www.roymorgan.com/news/press-releases/2012/1816

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Melbourne defies fall in domestic holiday intention

Overall holiday intention has increased slightly with 69% of Australians intending to take a holiday in the next 12 months (13 million), up from 68% at the same time last year, according to the August 2012 quarterly results of the Roy Morgan Research Holiday Tracking Survey.

Domestic holiday intention has declined slightly, with 54% of Australians in the August 2012 quarter intending to stay in Australia for their next holiday, down from 55% at the same time last year.

The percentage of Australians intending to go overseas for their next holiday is at 10%, up marginally from 9% at the same time last year.

Intention to take a holiday in the next 12 months

Jane Ianniello, International Director of Tourism, Travel & Leisure, Roy Morgan Research, says:

“There are signs that holiday intention is rebounding after consumer confidence increased in August when Australians showed more confidence than a year ago about the Australian economy and their personal financial situation.

“With a more optimistic outlook and the Australian dollar still at a high level, an increasing percentage of Australians are taking advantage and planning an overseas holiday. New Zealand, UK, United States, Bali and Thailand are the most popular overseas destinations, with holiday intention to these destinations increasing.

“Melbourne is the stand-out performer in terms of domestic holiday intention, defying the recent weakness. It is growing in popularity in the short-break market as a place for shopping and dining, as well as cultural activities such as visiting museums, historical places, art galleries, concerts, and the theatre. Melbourne is also known as the Events capital of Australia, with many people attending sporting, cultural and other events.

“The challenge for the tourism industry is to understand and engage with those Australians who can afford to travel and are optimistic about the future. They are not the young under-30s, nor the struggling families or older pensioners; they are the more affluent ‘Socially Aware’ and ‘Visible Achievement’[1] segments who are also likely to be ‘Trusted Advisers’ - those whose opinions are sought by others about travel destinations and experiences.”

[1] Roy Morgan Values Segments were devised by Michele Levine in conjunction with Colin Benjamin.

Full Release: http://www.roymorgan.com/news/press-releases/2012/1814

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For the latest detailed “Roy Morgan Holiday Trave Intention Leading Indicators Report” — visit the Roy Morgan Online Store.

NZ: ANZ improves satisfaction after National Bank takeover before dropping the National Bank brand

Kiwibank has maintained the highest customer satisfaction for the past two years among New Zealand’s six major banks. And while ANZ still trails the others it has improved substantially since 2003 when it took over the National Bank. These are the latest findings from the Roy Morgan Research ‘Customer Satisfaction — Consumer Banking in New Zealand’ monthly report from August 2012.

The level of customer satisfaction for Kiwibank in August is 85% followed by Bank of New Zealand at 82% National Bank (81%), ASB (80%), ANZ (75%) and Westpac (74%).

New Zealand Major Banking Customer Satisfaction

Michele Levine CEO, Roy Morgan Research says:

“Amidst discussion about the National Bank brand being dropped, it is interesting to note that since 2003 when the ANZ bought the National Bank, satisfaction levels among National Bank customers are similar to those recorded in 2003 when ANZ bought the National Bank. The chart above shows some ‘ups and downs’, but overall the takeover has not negatively impacted National Bank satisfaction levels.

“Moreover ANZ customers’ satisfaction levels, which were much lower than National Bank customers in 2003, have improved substantially (up from around 61% in 2003 to 74.7% now).

“With ANZ customer satisfaction now substantially higher than when it first took over National Bank, timing for a brand change - or dropping the National Brand - is probably about as good as it can be.

“Roy Morgan Research also monitors customer behaviour, and attitudes and demographic profiles. This research shows that the two banks have similar numbers of customers — National has a banking relationship of some kind with 21% of New Zealanders aged 14 plus and ANZ has a relationship with 20%. However based on $ value the National Bank market share is higher - around 16% while the ANZ is around 11 - due to the National Bank’s customer profile — more products and a higher dollar value per customer. National Bank customers are also somewhat more affluent than ANZ customers with higher average incomes, higher levels of tertiary qualifications and higher levels of employment in professional and managerial positions.

“It is also important to remember that the banking market in New Zealand is not standing still. Kiwi Bank has increased its position in the market at the expense of other banks. The Roy Morgan State of the Nation shows New Zealanders are changing the way they bank — fewer are visiting branches (52% now visit a bank branch in an average four week period, down from 62% over a decade ago) and 48% are now using the internet to bank. So banks are having to invest heavily in technology platforms to provide the services their customers need and want.

“Brand changes are always undertaken with a degree of trepidation as the relationship between brand and customer is complex and generally enduring and is often little understood. Our experience at Roy Morgan Research is that those banks who takeover other strong brands successfully are those who understand their customers and those of their takeover and communicate with them and satisfy their needs and wants better than any other competitor.”

Full Release: http://www.roymorgan.com/news/press-releases/2012/1810

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NZ: Home is where the beer is

Approximately 1.5 million New Zealanders aged 18+ drink beer in an average four week period and are more likely to do so in a private home than at a licensed venue, according to the latest findings from Roy Morgan Research for the 12 months to June 2012.

The majority (70%) of Kiwi beer drinkers drink beer at home, while the second most popular place for Kiwis to drink beer is at a friend or relative’s home (39% of beer drinkers). A bar, tavern or pub (33%) is the most popular on-premise location for drinking beer, followed by a café or restaurant (18%).

Places where New Zealanders 18+ drink beer

Pip Elliott, General Manager (New Zealand), Roy Morgan Research, says:

“Kiwi beer drinkers are clearly fond of drinking beer at home. This may be due to Kiwis preferring the comfort of their own home, not having to organise transport or a sober driver or possibly the fact that alcohol is a lot cheaper when drinking at home.

“While home is the most popular place for drinking beer across all age groups, younger consumers are more likely than older consumers to drink beer at a friend or relative’s house. They’re also more likely to drink beer at a bar, tavern or pub.

“To fully understand the importance of different venues to the New Zealand beer market, it’s also important to consider volume as well as location. Beer drinkers consume larger quantities of beer in some locations than in others, but drinking beer at home clearly accounts for the majority share.”

Full Release: http://www.roymorgan.com/news/press-releases/2012/1813

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For the latest detailed “Roy Morgan Alcohol Consumption Currency Report” — visit the Roy Morgan Online Store.

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Roy Morgan Research

New Zealand's leading social and market research company

A full service research organisation specialising in omnibus and syndicated data, Roy Morgan Research has over 70 years' experience in collecting objective, independent information on consumers. Roy Morgan Research was set up in New Zealand in the 1990s and has been collecting information across a wide range of industries in New Zealand ever since. Roy Morgan currently has over 10 years of trended data on a geographically and demographically representative sample of over 12,000 New Zealanders aged 14+.

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