Mediaworks Radio Becomes New Zealand’s No.1 Network

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Friday 5 October, 2012

Mediaworks Radio Becomes New Zealand’s No.1 Network - Radio Survey Results Show 1.4 Million Kiwis Tune in Each Week

MediaWorks Radio has become the most listened to radio network in the country, with a 45.7% national share (All 10+), relegating The Radio Network to second place (43.3%) for the first time.*

The results are part of the latest radio survey, released today by Research International, which shows 1.42 million New Zealanders tune into MediaWorks Radio stations each week (All 10+),#

In the all-important 25-54 demographic, MediaWorks Radio increased its dominance, growing its 25-54 year old share to 54.0% (A 7.6% increase) while The Radio Network dropped to 34.7% (shedding 8.7%).^

The Edge was again the most popular radio station in the country, a title it has held now for three consecutive years,** with 460,100 listeners nationwide, over 60,000 more than any other station. ##

Andrew Szusterman, Group Programme Director – Music comments:

"These numbers are a terrific result for MediaWorks. It’s very pleasing to see the continued dominance of the MediaWorks music brands, led by The Edge. We’ve seen excellent gains for The Breeze, and recent addition to the stable, The Sound. It is also great to see ongoing growth in the talk formats.”

Jana Rangooni, GM - Talk, MediaWorks Radio, adds:

“I’m delighted with the results for both RadioLIVE and LIVESport, in particular the 7.5% growth for the Marcus Lush breakfast show,^^ which builds well on the T1 survey gains, and has seen it become the number seven breakfast show in the Auckland Market.***

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MediaWorks NZ Limited (website: www.mediaworks.co.nz) is New Zealand’s leading private sector broadcast and online media company. Through its specialist divisions – MediaWorks TV, MediaWorks Radio and MediaWorks Interactive, it owns and operates the TV3 and FOUR television networks, national radio brands The Edge, The Rock, More FM, Kiwi FM, RadioLIVE, LiveSPORT, The Sound, The Breeze, George FM and Mai FM, plus several local radio stations, and a family of websites.

* Research International National Commercial Radio Survey T2 2012 Station Share All 10+ Mon-Sun 12mn-12mn.
#Research International National Commercial Radio Survey T2 2012 Cumulative Audience All 10+ Mon-Sun 12mn-12mn.
^Research International National Commercial Radio Survey T2 2012 Station Share, 25-54, Mon-Sun 12mn-12mn.
** Research International National Commercial Radio Survey T1 & T2 2010, T1&T2 2011, T1&T2 2012 Cumulative Audience All 10+ Mon-Sun 12mn-12mn.
## Research International National Commercial Radio Survey T2 2012 Cumulative Audience All 10+ Mon-Sun 12mn-12mn.
^^Research International National Commercial Radio Survey T2 2012 Cumulative Audience, All 10+ Mon-Fri 6am-9am
***Research International Auckland Commercial Radio Survey T2 2012 Station Share, All 10+ Mon-Fri 6am-9am

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