Another perfect duo: Simon Wright & Electrolux

For Immediate Release
5th October 2012

Duck & Orange, Fennel & Pork, Strawberries & Vanilla Cream…

Another perfect duo: Simon Wright & Electrolux

Highly acclaimed chef, Simon Wright, owner and Executive Chef of The French Café, has just been announced as Ambassador to Electrolux New Zealand.

The duo has been in discussions for a year, and during this time they have developed plans and activities that will change the way New Zealanders view both home and professional cooking.

As the Executive Chef and co-owner of The French Café for over ten years, Simon has received numerous awards for his creative technique and inimitable cooking style, including the prestigious Lewisham Award for Outstanding Chef. The French Café is New Zealand’s most awarded restaurant receiving an astounding 17 individual accolades during his tenure.

“This is the first time in my professional career that I have worked with a cooking brand and I am beyond excited about what’s ahead. It’s another milestone in my career to be creating innovative cuisine on such premium, world class products in both my home and in our soon-to-be announced development at The French Cafe,” says Simon.

“The way Electrolux has really thought about the design and innovation of their products appealed, as did the chance to be part of a new era of cooking where induction and steam appliances are changing the modern kitchen. I’m really looking forward to creating dishes on Electrolux’s leading induction technology. I’ve never experienced such precise temperature control in all my years in the kitchen - you can even use the hobs to heat water for Sous Vide meat.”

Malcolm Bain, Director Electrolux New Zealand says, “We know how lucky we are to have Simon Wright on board. He is a master of his craft, a truly world class chef and The French Café is a great fit for our brand.”

The collaboration will see Simon Wright showcasing Electrolux appliances at a variety of special events over the coming year. The French Café has a very exciting development in the pipeline for 2013 which will herald the start of the newest most thrilling new duo in food; Electrolux and Simon Wright.

-ENDS-

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