Express your style with the ultimate male grooming tool

Press Information

October 8, 2012

Express your style with the ultimate male grooming tool

Auckland, New Zealand – The world of male grooming has moved on with over 50% of men today styling and shaving their facial hair.[1] In response to this demand, Philips has launched the ultimate male grooming tool, the Styleshaver, which enables men to express their individual style through trimming, styling and shaving their facial hair using one device.

The launch of the Styleshaver QS6140 is part of Philips’ Express Yourself Every Day campaign, which recognises and celebrates the trend towards men seizing opportunities for self-expression.

Although over half of men globally are experimenting with their facial hair styles as part of their self expression, many are relying on a range of ineffective tools to get the job done. Currently, most men use a blade and low-end trimmer, and some even use scissors to trim their beards. This lack of choice puts some men off experimenting with their facial hair as they are not able to achieve a sharp style.

“As a complete facial styling solution, Philips’ Styleshaver enables men to create any facial style quickly and easily, without the need to rely on a multitude of different tools,” says Nick Perry of Philips Consumer Lifestyle.

Philips’ Styleshaver comes with a full size trimmer and precision trimmer on one side and a shaver on the other. The full size trimmer has length settings varying from 0.5mm to 10mm, enabling men to get the exact facial hair length they want. The precision trimmer delivers a close cut and the neck holding the trimmer is designed to provide excellent visibility. The trimmer can also be flipped upside down for a dual foil shaver which can be used to create straight lines around any style, or achieve a clean shave, even after three days of beard growth.

For added convenience, the Philips Styleshaver is fully waterproof, so that it can be easily cleaned under a tap, and has a Lithium Ion battery which delivers cordless operation for up to 50 minutes.

In addition to the Styleshaver, Philips is launching two new models in the AquaTouch and SensoTouch 3D ranges. The new Philips AquaTouch AT940, which can be used wet with gel or foam, has a longer rechargeable shave time of 60 minutes and larger blades for an even faster, closer shave. The new Philips SensoTouch 3D RQ1285 wet and dry electric shaver comes with a click-on Beard Styler with five length settings.

The Styleshaver and other Philips electric shavers are available at all leading retailers. For more information about Philips’ shaving and grooming products, visit www.philips.co.nz.

ENDS

About Royal Philips Electronics
Royal Philips Electronics (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2011 sales of EUR 22.6 billion and employs approximately 122,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming, home and portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter.

Appendix: Philips Styleshaver, AquaTouch and SensoTouch

PRODUCT NAME PRODUCT FEATURES RRP & IMAGE
Styleshaver (QS6140) Easy to use
• 100% waterproof for easy cleaning
• 2-year guarantee, worldwide voltage, no oil needed
• Battery light shows the battery status
• Foldable stand for charging and storage
• 50 minutes cordless power after 4 hour charge

Trim + style + shave
• Beard trimmer with 12 length settings from 0.5mm to 10mm
• Dual shaver with trimmer shaves even the toughest beards
• Reversible trimmer: 32mm and 15mm sides for perfect details

Skin friendly performance
• Skin-friendly, high-performance trimmer blade RRP $249.95

AquaTouch (AT940) Use wet for enhanced skin comfort
• Optimised for use with gel or foam for enhanced skin comfort

Protect your skin
• Glides smoothly over the curves of your face
• SmartPivot maintains constant skin contact

Shave smooth
• Triple Track Heads offer 50% more shaving surface for a comfortably close shave
• Shaves even the shortest stubble

Ease of use
• Pop up trimmer perfect for sideburns and moustache
• Washable shaver with QuickRinse system
• 3 minute quick charge for one shave
• 60+ minutes of cordless shaving on one charge RRP $449.95

SensoTouch 3D (RQ1285) Follows the unique contours of your face
• Philips GyroFlex 3D system adjusts seamlessly to every curve

Sensationally smooth shave
• UltraTrack heads catch every hair with just a few strokes
• SensoTouch Shavers with Super Lift&Cut Action

An electric shaver which takes care of your skin
• Aquatec seal for comfortable dry & refreshing wet shaves
• Smooth, low-friction SkinGlide to minimise irritation

Shave with perfect control and precision
• Easy grip handle with ergonomic grip for close control
• Skin-friendly precision trimmer
• Click-on Beard Styler with 5 length settings RRP $699.95

[1] Philips Usage and Attitude Research based on interviews with more than 10,000 consumers, 2010

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