Ooooby nominated for Deloitte Rising Star Award

Ooooby nominated for prestigious Deloitte Rising Star Award (24 October 2012)

Ooooby (out of our own backyards), a social business that makes local and cottage food convenient and affordable, has been nominated for Deloitte's Rising Star Award. The winner will be announced on October 24 at the Viaduct Events Centre in Auckland.

"I am excited about the possibility of winning the Deloitte Rising Star Award," says Pete Russell, Ooooby's Founder and Director. "It would be fantastic to win as this would really help the local food movement gain more widespread awareness. Ooooby’s mission is to make ethical and local food easy and affordable for local communities. Our modern food system has reached a point where the harm to our health and home outweighs the benefit conferred by large-scale, centralised food. During this centralisation of our food system, we lost control of it."

The model adopted by the company fully supports and encourages locals to start up food distribution hubs in their communities. The tools and information are provided; all that’s required is passion. Through Ooooby, a community keeps control of its food systems as they’re developed and improved.

Ooooby’s goals are:

To put the control of our food supply back into the hands of communities.
Currently an elite few control the sourcing and distribution of almost everything we eat.

To reduce external influence on our food supply.
The further away our food, the more influence foreign politics have on our food supply.

To gain more knowledge of our food.
Currently we don't know who grew our food, how they grew it, where they grew it, or how fairly they choose to conduct business.

To reduce our impact on our only home.
Our planet is already under too much strain. Importing food that can be grown locally is wasteful and unnecessary.

Ooooby is currently available in Auckland and Waiheke Island, with potential hubs in Wellington, Australia and Ireland coming soon. As the model spreads, profit is put back into the local food system to make it better and speed its growth. Eventually it will be easy for everyone to eat locally, and thus more healthily, ethically, safely and in a way that can be sustained by our communities and this little planet we call home.

Ooooby is now looking for bright and passionate people to kick start Ooooby in their home town.

For more information visit www.ooooby.org or call 0800 OOOOBY.

ENDS

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