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For want of a name our agriculture flounders
For want of a name our agriculture flounders
(sticK - 23 October 2012 ) Every story has a name – except the one which describes our agriculture.
This, I argue, is one of the reasons we struggle to tell people around the world and in our cities about what exactly is and has been the basis of our farming’s comparative advantage for the past 130 years.
Let me provide an example.
We don’t start a story with: ‘This is about a wolf and a little girl and a grandmother who lives alone.”
No, we start, “This is the story of Little Red Riding Hood.”
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For sticK – science, technology, innovation & commercialisation KNOWLEDGE - is a new Wellington based news service concentrating on following the money from ideas to income. Contact editor Peter Kerr at peter.kerr055 @ gmail.com
Peter Kerr
Message maker
Writer, communicator, simplifier, storyteller.
Versed in the art and science of translating something complicated into an understandable message.
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