Fairfax Magazines most appealing to readers

Media Release
26 October 2012

Fairfax Magazines most appealing to readers

Fairfax Magazines titles recorded the highest overall growth in readership with stable icons performing strongly and nearly half of the publisher’s titles showing double digit percentage gains.

“We are delighted with the results. The passion I see in my staff is inspiring and they work very hard to ensure readers feel engaged with our magazines,” says Lynley Belton, Fairfax Magazines general manager.

Fairfax Magazines primary readers spend, on average, over 72 hours absorbed within the pages of their favourite titles and understanding what New Zealanders want to read is the key to its success.

Perhaps indicative of what a growing number of Kiwis desire is seen in the readership growth with NZ Lifestyle Block, up 19.4 percent year-on-year and the country’s love affair with NZ Life & Leisure continues, up 27.8 percent in the same period.

Fairfax stable hero TV Guide remains the largest circulating weekly title in New Zealand at 131,194 copies and 608,000 readers.

Iconic titles NZ House & Garden and Cuisine magazines both gained readers in the last 12 month period, making their combined readership close to 1 million (967,000).

Computing titles PC World with 121,000 readers and Computerworld up 12.2 percent to 46,000 are increasingly popular with the tech-savvy population.

Streets ahead in its category, NZ Autocar is up nearly 29 percent since this time last year. The recently launched enhanced digital version of the magazine is also proving to be a popular addition to the masthead with subscribers signing up without hesitation to receive both.

NZ Trucking magazine continues to attract big-wheels enthusiasts with 15.7 percent growth – now 103,000 readers.

Water sports titles Boating NZ, Fish & Game NZ and NZ Fishing News land a combined readership of 750,000 and have Kiwis hooked with gains of up to 28 percent.

“It is always great to see the hard work of our editors reflected in growing readership. We strongly believe if the relationship between content and a resonance with readers is right, then the results follow,” says Lynley Belton, Fairfax Magazines general manager.

ends

About:

Fairfax Magazines, a division of Fairfax Media NZ. Fairfax Media NZ publishes a number of newspapers and magazines throughout New Zealand. Of the magazines published by Fairfax the following 15 titles are included in the above statements: Cuisine, NZ House & Garden, NZ Gardener, NZ Life & Leisure,The TV Guide, skysport the magazine, Boating NZ, NZ autocar, NZ fishing news, NZ Horse & Pony, NZ Trucking, NZ Lifestyle Block, Computerworld, Fish & Game NZ, PC World.

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