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Callaghan Innovation – time for a concrete illustration
Callaghan Innovation – time for a concrete and practical illustration of its intent
(sticK - 22 November 2012 ) OK, now that we have the naming of the Advanced Technology Institute out of the way, and its genesis to Callaghan Innovation has been carried out, it’s time to move on from the warm fuzzies.
The thinking behind the new name and logo is, let’s call it an ‘interesting explanation’ and let it lie – can be found here.
There’s a statement in the same newsletter number two, that the name of the organisation shouldn’t turn into an abbreviation or set of initials….wishful hoping I’m afraid. CI or C.I. it will become once first named in any story.
For sticK – science, technology, innovation & commercialisation KNOWLEDGE - is a new Wellington based news service concentrating on following the money from ideas to income. Contact editor Peter Kerr at peter.kerr055 @ gmail.com
Peter Kerr
Message maker
Writer, communicator, simplifier, storyteller.
Versed in the art and science of translating something complicated into an understandable message.
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