Obama’s Digital Director to headline Air NZ event

Media release
14 December 2012
Obama’s Digital Director to headline Air New Zealand social media event
The Digital Director of President Obama’s 2012 election campaign will headline Air New Zealand’s Social Media Breakfast early next year to share tips on harnessing the growing power of social media and insights fresh from the campaign trail.

Teddy Goff will have top billing at Air New Zealand’s second Social Media Breakfast on 13 February 2013 which aims to bring New Zealand businesses together with industry experts to explore the fast changing world of online engagement and learn how to maximise the opportunities it offers.

President Obama’s record breaking 2012 digital campaign raised more than US$690 million, registered more than a million voters online, built Facebook and Twitter followings of more than 45 and 33 million people respectively and generated more than 133 million video views.

Teddy Goff’s team also ran the largest online advertising programme in political history, built groundbreaking tools for online fundraising and campaigning, and organised hundreds of thousands of volunteers and events through its proprietary organising platform, Dashboard.

Before joining the Obama campaign, Teddy served as Associate Vice President for Strategy at Blue State Digital, one of the world’s leading digital strategy agencies and ran the state-level digital campaigns for Obama’s successful 2008 election bid.

Air New Zealand General Manager of Marketing and Communications, Mike Tod, says that after the success of the first Social Media Breakfast in July this year the airline is committed to continuing to share the world’s leading digital expertise with New Zealand audiences and quarterly Social Media Breakfast events are planned for 2013.

“We’re thrilled to be kicking off 2013 with a guest speaker of the calibre of Teddy Goff. This is just one way the airline works to nurture and grow social media knowledge and expertise in New Zealand.”

Air New Zealand is the 36th largest airline in the world yet is ranked sixth in the world for social media presence and is viewed as a leader and innovator in the digital marketing space.

Tickets to The Social Media Breakfast on 13 February are $75 (including breakfast) will go on-sale 9am Monday 17 December from Ticketmaster www.ticketmaster.co.nz.

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