McDonald’s to Accept Monopoly Money

Media release

29 January 2013

McDonald’s to Accept Monopoly Money

$5 MILLION IN PRIZES UP FOR GRABS AS MONOPOLY AT McDONALD’S RETURNS

Kiwis are being encouraged to raid their MONOPOLY game banks as tomorrow for one day only McDonald’s will be the first business in New Zealand to accept MONOPOLY game money in return for a small frozen coke.

The initiative celebrates the return of the MONOPOLY Millionaire game to McDonald’s. $5 million worth of prizes will be given away, making it the biggest prize pool the company has ever offered in New Zealand.

McDonald’s New Zealand director of marketing, Chris Brown, is excited about MONOPOLY Millionaire which will see over a million prizes up for grabs including holidays, entertainment packs, 700,000 McDonald’s menu items and even a car.

“We know MONOPOLY game is a Kiwi summer favourite so if you open up your cupboards and bring a MONOPOLY game money note into a McDonald’s restaurant tomorrow, we’ll exchange it for a free small frozen coke*.

“On top of that, MONOPOLY Millionaire gives McDonald’s customers a one in five chance** of winning some of the greatest prizes we’ve ever offered. It’s now a good thing to play with your food,” adds Brown.

For more information about MONOPOLY Millionaire, visit www.maccasplay.co.nz.

*McDonald’s restaurants nationwide will be accepting any denomination of MONOPOLY game money on Wednesday 30th January between 10.30am and midnight in exchange for a free small frozen coke (limited to one per person, per day). No change will be given.

**Customers will receive a MONOPOLY Millionaire game ticket on selected McDonald’s food items and will need to peel and reveal to see if they’ve won a prize.

ENDS

About McDonald’s New Zealand

New Zealand’s first McDonald’s restaurant opened in Porirua in 1976. Today there are 161 McDonald’s restaurants across New Zealand, 80 per cent of which are franchised and run by local business men and women. The organisation employs over 10,000 people in restaurants nationwide, and is one of New Zealand’s largest employers of youth. McDonald’s was awarded ‘retail employer of the year’ by Retailworld. In 2011 McDonald’s spent around $150 million with local suppliers, while New Zealand producers exported over $300 million of food to other McDonald’s markets. For more information visit www.mcdonalds.co.nz

About MONOPOLY

The MONOPOLY game is one of the world’s most popular games with millions of fans in nearly every country across the globe. The MONOPOLY brand also provides entertainment experiences for players around the world. Whether they play the face-to-face game, digital or online games, or participate in casino or lottery gaming, there is a MONOPOLY experience to fit every lifestyle. Learn more about the MONOPOLY brand at www.monopoly.com. © 2013 Hasbro, Inc. All Rights Reserved.

About Hasbro

Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company's world class brand portfolio. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative, well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Company’s Hasbro Studios develops and produces television programming for markets around the world. The Hub TV Network is part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), in the U.S. Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the “World’s Most Ethical Companies” and is ranked as one of Corporate Responsibility Magazine’s “100 Best Corporate Citizens.”Learn more at www.hasbro.com

© Scoop Media