cityfitness to be the home of Franks Brothers

MEDIA RELEASE

cityfitness to be the home of Franks Brothers Strength and Conditioning

February 2012

cityfitness on Moorhouse Avenue in Christchurch has been given the green light to re-open on February 16 2013 launching a new partnership with Frank Brothers Strength and Conditioning.

The Franks family, including father Ken with his sons Ben and Owen Franks, both professional rugby players and All Blacks, started Frank Brothers CrossFit in a small warehouse on Moorhouse Avenue before relocating, in late August 2011 to 85 Montreal Street. Now, back on Moorhouse Avenue situated within cityfitness, Frank Brothers Strength and Conditioning will provide both cityfitness members and non-members with a convenient way to diversify their workout routines. CrossFit is a high intensity workout which is scalable to any fitness level, from elite athlete to sedentary office workers and the elderly and youth.

cityfitness Managing Director Dominic Rogerson says “Most gyms offer programmes that cater to a very mainstream audience. At cityfitness we are committed to offering initiatives that better cater to the needs of all New Zealanders and part of our mission in doing this is to provide service to those who don’t necessarily want gym memberships. With several new international gym chains entering the New Zealand market, we see this as a way to really differentiate cityfitness as a market leader and provider of a more personalised fitness solution’.

While CrossFit's growing international popularity has fuelled interest in the intense, military style work out, ‘cityfitness supports the idea of an overall fitness regimen with workouts that boost athleticism by building physical skills in endurance, speed, flexibility, strength, coordination, agility, and balance’ says cityfitness Director of Programming, Allyson Donnelly.

This isn’t the first left field innovation the fitness group has rolled out over the past few years. Late in 2010 cityfitness opened the first Hot Yoga and Pilates studio within an established gym; Abundance Mind Body Studio, in their flagship Porirua club. They have since opened Abundance studios in three other locations across New Zealand.

‘Our focus is on being fit and healthy for life, not on looks and image, which is why we feel strongly about diversifying our fitness offering and providing a complete solution for everybody’ says Mr Rogerson.

The Harvey Norman Centre, which houses cityfitness moorhouse, has undergone extensive strengthening work and has met the requirements of the current building code. cityfitness has taken the opportunity to remodel the club, redesigning the changing rooms, including new showers, lockers, disabled bathrooms and a new hot water system. A new ceiling throughout the club will help the new air conditioning system take the winter chill away and also take the edge off the summer heat.

Along with these developments, an extra 200sqm of club floor space has been created to include a unique new boxing programme - Boxmaster; a 32 minute circuit programme and space for more weights as well as the introduction of R30, a time efficient 30 minute indoor cycle class.

cityfitness is a New Zealand based, family owned company beginning with one club in Porirua in 2000 and has steadily grown to 21 clubs nationwide over the last 12 years.

The cityfitness group is one of the country’s most progressive health and fitness businesses, building a reputation on their high level of customer service, facilities, equipment and member support. cityfitness clubs offer a wide range of amenities, including: personal training, group fitness, indoor cycling and ‘state of the art’ strength and cardio equipment.

ENDS

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