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When we name something, our relationship with it changes
When we name something, our relationship with it changes
(sticK - 13 Feb 2013 ) When we name
something, our relationship with it changes
Michael
Margolis, chief instigator at Get Storied in a Brand
Storytelling 101 blog makes the following point.
1. When we name something, our relationship with it transforms
His first example has an agricultural flavour.
“If a cow is given a name by her owner, she generates more milk than a cow that’s treated as an anonymous member of the herd,” according to a research study by Newcastle University.
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