Scoop has an Ethical Paywall
When we name something, our relationship with it changes
When we name something, our relationship with it changes
(sticK - 13 Feb 2013 ) When we name
something, our relationship with it changes
Michael
Margolis, chief instigator at Get Storied in a Brand
Storytelling 101 blog makes the following point.
1. When we name something, our relationship with it transforms
His first example has an agricultural flavour.
“If a cow is given a name by her owner, she generates more milk than a cow that’s treated as an anonymous member of the herd,” according to a research study by Newcastle University.
For sticK – science, technology, innovation &
commercialisation KNOWLEDGE - is a new Wellington based
news service concentrating on following the money from ideas
to income. Contact editor Peter Kerr at peter.kerr055 @
gmail.com
Peter Kerr
Message maker
Writer, communicator, simplifier, storyteller.
Versed in the art and science of translating something complicated into an understandable message.
Bill Bennett: Download Weekly - How would NZ telecoms cope with another cyclone
NZ On Air: Firm Audience Favourites Lead NZ On Air Non-Fiction Funding
Insurance and Financial Services Ombudsman: Woman Gets $40k More After Disputing Insurer’s Decision
BNZ: A Quarter Of Older NZers Fear Going Online Due To Scam Concerns
University of Auckland: Scientists Develop Tool To Monitor Coastal Erosion In Fine Detail
Oji Fibre Solutions: OjiFS Proposes To Discontinue Paper Production At Kinleith Mill
