Yellow Appoints True As Agency Partner

Yellow Appoints True As Agency Partner

Yellow has today announced it has appointed True as its advertising agency partner.

The decision to put its first campaign for the year out to tender comes at a time when Yellow is transforming its business to offer digital marketing services as well as its traditional print offering.

“Yellow is evolving in what we do and how we work with agency partners. As you’d expect it, was a rigorous process, and we were delighted with the insights and creative ideas that True delivered,” said Maja Lee, Head of Communications and Media.

True Managing Director Matt Dickinson said: “It’s a fantastic challenge to be working with Yellow and the journey they’re on. It’s not just about the ad ideas, but the right ideas for the brief. We’re thrilled to bring end-to-end thinking to Yellow and deliver their business objectives.”

Yellow’s other agency partners include Porter Novelli for PR and Starcom for media. The previous advertising agency partner was DDB / RAPPTribal.

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