Global LED uptake continues to rise, but NZ is lagging

3 April, 2013

Global LED uptake continues to rise, but New Zealand is lagging behind

New Zealand – With the constant rise in electricity prices, it appears that New Zealanders are now more likely to consider switching to LED (light emitting diode) lighting to help reduce their electricity costs. But New Zealand is still behind the rest of the world when it comes to the overall uptake of LEDs.

Globally LED penetration is at 25 per cent, with this figure expected to grow. Philips expects at least 50 per cent of global lighting to be LEDs by as early as 2015, and 75 per cent by the end of this decade.

Recent research conducted by Philips Lighting shows that while sales of LED lighting in New Zealand in 2012 were up on 2011, its sales of LED lighting only made up 19 per cent of total lighting sales.

David Procter of Philips Lighting New Zealand says, “Our research shows that consumers in New Zealand are actively considering making the switch to LED bulbs, typically in response to electricity ‘bill shock’, and when undertaking renovations. Those that are purchasing LED bulbs are driven by the long-term savings and longer lifetime of LED bulbs.”

Other countries, including Australia, have regulated to phase out incandescent bulbs, which has driven higher uptake of LEDs. In New Zealand, consumers still have the option of incandescent bulbs, which means consumers need to have a greater understanding about the benefits of LED lighting. Over time this growing understanding is expected to drive a greater uptake of consumer LED bulbs.

Philips’ range of LED light bulbs use up to 80 per cent less energy, and can last up to 25 times longer, than incandescent bulbs. This translates into long-term power savings and environmental benefits from lower CO² emissions.

In addition, with modern LEDs consumers do not have to compromise on quality and style. They produce a warm, white light and have been designed to resemble a traditional frosted light bulb. They are compatible with existing light fittings (screw or bayonet cap sockets) making it hassle-free to make the switch.

“In New Zealand the early adopters understand the long-term cost saving benefits that LED bulbs provide. To widen the consumer appeal, Philips will be introducing a new range of LED bulbs at lower price points in the coming months”, says David Procter.

LED lighting provides benefits for businesses as well as consumers. The New Zealand Government is working to encourage businesses to think about LED lighting when they undertake building renovations or upgrades. Philips Lighting is a partner in the Energy Efficiency and Conservation Authority (EECA) lighting subsidy scheme for commercial premises and has been working to provide cost-saving lighting solutions for local companies. Philips has recently fitted out the new premises of Pegasus Engineering in Christchurch with LED lighting, and is currently involved in several other LED lighting upgrade projects.

“It is a great time for businesses to think about upgrading or installing new LED lighting. It provides numerous cost savings through the reduced levels of maintenance required and the extra lifetime. Improved lighting can also lead to increased work productivity[1] making it a must for modern commercial premises”, says Procter.


About Royal Philips Electronics
Royal Philips Electronics (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2012 sales of EUR 24.8 billion and employs approximately 118,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming, home and portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter.

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