Accentuate+ Public Relations Gains Academic Associate

News Release 4 April 2013

Accentuate+ Public Relations Gains Academic Associate – Dr Chris Galloway

Wellington, New Zealand: Wellington public relations consultancy Accentuate+ Public Relations (Accentuate) today announced that Dr Chris Galloway has joined the firm as an academic associate.

Dr Galloway recently returned to New Zealand to take up the role of senior lecturer in public relations at Massey University’s Albany campus after 10 years in Australia where he held senior positions at Monash University and more recently Swinburne University of Technology where he was Discipline Leader Public Relations & Advertising.

Accentuate principal Rob McGregor said, “I have known Chris for almost 20 years and when I learnt he was planning to return wanted to enter into an alliance with him whereby he would be available to provide strategic advice to our clients and we could reciprocate by providing his students with work experience.”

Chris Galloway specialises in issues, crisis and risk communication, with a focus on reputation risk management. He is best known for developing an original methodology to help corporate reputation managers identify and manage reputation threats.

Before launching an academic career, Dr Galloway was a senior corporate affairs executive, working for organisations including Telecom New Zealand, the New Zealand Meat Board and Public Trust. He is co-editor of a book on public relations issues and crisis management, and has published papers in journals such as Public Relations Review, the Journal of Communication Management, the Asia Pacific Public Relations Journal and Prism.

He has a PhD (Monash), Master of Management [Communication Management] (Distinction), Massey University New Zealand, 2000; a Master of Communications (Merit), Victoria University of Wellington, 1997; APR - Accredited in Public Relations, Public Relations Institute of New Zealand, 1991; and a Bachelor of Arts (University of Auckland), 1971

Rob McGregor said, “Accentuate’s raison d’être was to provide organisations wanting to proactively manage their public relations with access to external resources with experience and expertise in how to best manage their profile and reputation. Chris will contribute best practice public relations based on the latest developments by scholars here and overseas. We look forward to a long and mutually beneficial association.”

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