Radio Network Number One Nationwide in Talk, Music And Sport

Radio Network Number One Nationwide in Talk, Music And Sport

Chief Executive of the Radio Network (TRN), Jane Hastings, says the latest TNS New Zealand Commercial Survey 1/2013 results released today show TRN has strengthened across key target audiences.

“The TRN team have done an outstanding job and this is just the beginning. We are number one nationwide in talk, music and sport* and we dominate the household shopper audience. We’ve certainly started to hit the goals we are targeting including seeing growth in the highly competitive 18-44 audience^^^.

“The rebirth of Radio Hauraki has revitalised the audience and although it is early days the feedback from listeners tells us we are back in business.

“Outside of providing stimulating entertainment options for listeners, we are in the business of delivering the most relevant audiences for our advertisers and this latest result has shown increases in the key demographics our advertisers need to access.”

NATIONAL HIGHTLIGHTS
- Newstalk ZB is the number one radio station in New Zealand and the number one talk station*. The Mike Hosking Breakfast is the number one breakfast show in Auckland, Wellington and Christchurch** and the most listened to breakfast show nationwide*.
- Classic Hits grew its national share* and its number of listeners^^^^ particularly on its Drive Show, hosted by Jason Gunn and Dave Fitzgerald, which grew by 16,300 listeners^^
- TRN continues to dominate share of the prime target audience in Auckland of 25-54 age group with the top three stations - Classic Hits, ZM and Newstalk ZB ***
- ZM grew its 18-44 year old listeners^^^ and has the third most number of listeners in New Zealand^^^^
- Coast is the number one music station in New Zealand*
- Radio Hauraki increased the number of listeners particularly in the demographic the station was targeting, 25-44****, following on from its most dramatic format change since its inception in 1966. Audiences grew across Breakfast with Martin Devlin and Laura McGoldrick, Days with Angelina Boyd and Greg Prebble, Drive with Matt Heath and Nights with Havoc
- Radio Sport is the number one sports station in New Zealand with an increased share* and more listeners^

TNS New Zealand Commercial National Database Survey 1/2013
* Station share (%), all 10+ Monday-Sunday, 12mn-12mn
** Station share (%), all 10+ Monday-Sunday, 6am-9am
Station cume, all 10+, Monday-Friday 6am-9am, 9am-12md, 12md-4pm, 4pm-7pm, 7pm-12mn
++ Station share (%), all 10+ Monday-Friday, 6am-9am
^ Station cume all 10+, Monday-Friday 12mn-12mn
^^ Station cume, all 10+, Monday-Friday 4pm-7pm
^^^ Station cume, 18-44 Monday-Sunday 12mn-12mn
^^^^ Station cume, 10+ Monday-Sunday 12mn-12mn
*** Station share (%), all 25-54, Monday-Sunday, 12mn-12mn
**** Station cume (000’s), all 25-44, Monday-Sunday, 12mn-12mn

Below are the highlights of the T1/2013 survey for the various regions:

AUCKLAND
- TRN continues to dominate the prime target audience of 25-54 age group with the top three stations - Classic Hits, Newstalk ZB and ZM *
- Newstalk ZB remains the number one station in Auckland, with the most listeners -
- Classic Hits grew its audience share to take the number one music station 25-54* and grew its Drive Show hosted by Jason Gunn and Dave Fitzgerald listeners by almost 12,000+
- Coast retains its number one ranking for the top music station^
- ZM grew the number of listeners in the 18-44 sector++
- Hauraki has grown its audience share in the key targeted younger demographics with males 25-44 share up a massive 165 per cent **

General Manager of TRN Auckland, Simon Virtue says the results confirm TRN’s domination in Auckland.

“We nailed Auckland. TRN is the home of the top three stations 10+^ and 25-54* and has the best share into business decision makers, females and household shoppers. Every week we deliver over half a million listeners to our clients. -

“We’re stoked with the new Radio Hauraki, after the recent format change. It’s fantastic to see Auckland flocking back to the station.”

TNS New Zealand Commercial Auckland Survey 1/2013
* Station share (%), 25-54, Monday-Sunday, 12mn-12mn
- Station cume, 10+, Monday-Sunday, 12mn-12mn
+Station cume, 25-54, Monday-Friday, 4pm-7pm
^ Station share (%), all 10+, Monday-Sunday 12mn-12mn
++ Station cume, all 18-44 Monday-Sunday. 12mn-12mn
** Station share (%), males 25-44, Monday-Sunday, 12mn-12mn
Station share (%), Business Decision Makers, Females, Household Shoppers Monday-Sunday, 12mn-12mn

WELLINGTON
Newstalk ZB is now the number one station in Wellington with a 13.1 share*. The new morning host Tim Fookes increased 1.5 percentage points to 8.7% +++
- ZM is a close second behind TRN’s Newstalk ZB at 12.9*, but actually takes the number one spot in total listeners^, giving TRN the two most listened-to radio stations in the capital.*
- The Mike Hosking Breakfast on Newstalk ZB is the number one breakfast show in Wellington, with ZM’s Morning Crew number two in breakfast ++
- ZM remains a clear number one in the 18-34#, 25-44## and 25-54### demographics. The ZM Morning Crew continues to dominate breakfast music radio in Wellington. ++
An impressive result for Classic Hits increases its climb to 8.6 share* retaining its number four spot in the market with big increases in the number of listeners 25-44^^ and 25-54^^^ demographics
Classic Hits Breakfast hosts Dave and Camille up again to 7.3 share, beating their best result ever.
Radio Sport has had a 45 per cent increase in its share.++
TRN has three stations in the top five - ZB, ZM, Classic Hits*

General Manager of TRN Wellington Rhys Nimmo says his team are celebrating the outstanding result.

“We’re number one in news, music and sport*. With ZB and Sport combined we hold 17.3* per cent share of listening compared to the combined audience of our nearest competitors, so it’s fair to say we completely dominate Wellington in talk radio.

“ZM has had another outstanding result for the key markets of 18-34# and 25-54### age groups with the highest share of listenership, giving our advertisers a significant opportunity when targeting these important sectors.

“Classic Hits has twice the overall audience* of its direct competitor More FM and has almost three times the audience of More FM in the Drive Show+++ hosted by Jason Gunn and Dave Fitzgerald. Again we offer a strong combination for our advertisers particularly those targeting household shoppers. Given the recent changes to Hauraki’s line up the increase in listeners in the 25-44^^ age group is outstanding, particularly given this early stage.”

TNS New Zealand Commercial Wellington Survey 1/2013
* Station share (%), all 10+, Monday-Sunday, 12mn-12mn
+Station share (%), all 10+, Monday-Friday, 6am-9am
++Station share (%), all 10+, Monday-Friday, 6am-9am
+++ Station share (%), all 10+, Monday-Friday, 9am-12md
^ Station cume (000’s) all 10+, Monday-Sunday 12mn-12mn
^^ Station cume (000’s), all 25-44 Monday-Sunday. 12mn-12mn
^^^ Station cume (000’s), all 25-54 Monday-Sunday. 12mn-12mn
# Station share (%), all 18-34, Monday-Sunday, 12mn-12mn
##Station share (%), all 25-44, Monday-Sunday, 12mn-12mn
###Station share (%), all 25-54, Monday-Sunday, 12mn-12mn

CHRISTCHURCH
- Newstalk ZB is again the number one station overall*, number one for the Mike Hosking Breakfast** with new local host, Chris Lynch delivering a number one morning show in his first survey***. ZB has three times the share of its nearest talk competitor.*
- ZM is number one in the female 18-39^^ age group with the most listeners in this demographic. It has the number one Breakfast Show with hosts Polly and Grant with 18-39 females^^^.
- Classic Hits increased its number of listeners in the vital 25-54+ age demographic, with a 46 per cent increase in the 25-54 female market in the breakfast time slot++.
- Hauraki has grown its audience in the key targeted younger demographics of 18-44+++ and males 18-39 grew 18 per cent++++.
- Coast increased its overall audience share by 1.6 percentage points to 7.7 per cent*.

General Manager of TRN Christchurch Andrew Britt says Christchurch* has had a very strong survey result.

“It’s a buzz to see Newstalk ZB continue to be number one radio station in Christchurch and particularly that Chris Lynch has held the number one morning slot***. Growth in ZM listeners has been phenomenal in Christchurch over the past 12 months, particularly with females^^.

“Coast just continues to grow its share survey after survey while Classic Hits has gained a huge 29 per cent increase in its share of the 25-54 age group for females and a whopping 43 per cent increase in share in the same demographic across males and females in Drive.”

TNS New Zealand Commercial Christchurch Survey 1/2013
* Station share (%), all 10+, Monday-Sunday, 12mn-12mn
**Station share (%), all 10+, Monday-Friday, 6am-9am
***Station share (%), all 10+, Monday-Friday, 9am-12md
^ Station cume (000’s), all 18-39, Monday-Sunday 12mn-12mn
^^ Station cume (000’s), female 18-39 Monday-Sunday. 12mn-12mn
^^^ Station cume (000’s), female 18-39 Monday-Friday. 6amn-9am
+ Station cume (000’s), all 25-54, Monday-Sunday, 12mn-12mn
++ Station cume (000’s), all 25-54, Monday-Friday, 6am-9am
+++ Station cume (000’s), all 18-44, Monday-Sunday, 12mn-12mn
++++ Station cume (000’s), males 18-39, Monday-Sunday, 12mn-12mn
Station share (%) females 25-54, Monday-Sunday, 12mn-12mn
Station share (%) females 25-54, Monday-Sunday, 4pm-7pm

ENDS

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