AA Tourism’s Feedback Service Reaches Review Milestone

30,000 Kiwis Can’t Be Wrong

AA Tourism’s Online Feedback Service Reaches Review Milestone

Auckland, 11 April 2013 – AA Tourism’s online accommodation and leisure activity review service Been There has reached a milestone 30,000 reviews.

Since 2010, Been There has been vital in providing New Zealand travellers with useful feedback from those who have travelled around the country. In less than a year, the number of reviews on the website has increased by 50 percent.

Been There sets itself apart from other online accommodation review services by only displaying validated reviews. This means that reviewers have either made a booking through the AA Tourism website or were invited by one of the site’s 1900-plus participating tourism operators to provide feedback.

Moira Penman, AA Tourism CEO, says that allowing reviews from only those who have legitimately experienced an operator’s services firsthand maintains the site’s credibility from both a consumer and industry point of view.

“Honest traveller feedback helps keep the industry in New Zealand on its toes, constantly looking for opportunities to improve.”

“Been There’s 30,000 reviews provide great perspective to any travel-based decision and we are grateful to each and every contributor - the site’s continual stream of fresh content helps those looking to travel within New Zealand to make informed decisions and ensure they get the most out of their holidays,” she added.

This recent milestone is also evidence that online review services such as Been There are increasingly becoming part of kiwi travellers’ planning tool kits.

“By offering independent reviews and the ability to filter results by ‘traveller type’, Been There provides reassurance to travellers when making a booking decision and at the end of a trip, provides a platform for those keen to share feedback on their experience,” added Mrs Penman.

Been There’s ‘what type of traveller are you?’ search function provides visitors with the ability to search under traveller ‘types’ in order to learn what similar people are saying about accommodation and activities.

Of the website’s 30,000+ reviews, 50% have come from those who travelled with a partner/spouse, 14% from families with young children and 11% from those travelling in a group of friends.

To find out more about Been There visit http://www.aatravel.co.nz/beenthere/

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