Experts give insights into ‘HOT’ Asian markets

Experts give insights into ‘HOT’ Asian markets

New Zealand tourism operators attending TRENZ 2013 (21-24 April, Auckland) will have an opportunity to get insights from leading Chinese and South East Asian experts to help them win business in New Zealand’s ‘HOT’ (High Opportunity Target) markets.

“With many of New Zealand’s traditional visitor markets showing little or declining growth since the Global Financial Crisis, it is vital the tourism industry quickly learns how to attract and cater for big, fast-growing markets such as China and Indonesia, where the demand for international travel is growing dramatically,” says Ann-Marie Johnson, Communications Manager, Tourism Industry Association New Zealand (TIA), which organises and manages TRENZ, an international showcase for the country’s $23.4 billion tourism industry.

“Attendees will learn how to make the most of new social media in travel, discover what opportunities exist for Asia and learn how to build enduring business networks throughout the region,” explains Adrian Littlewood, Chief Executive of Auckland Airport which is organising the TRENZ ‘HOT’ Breakfast Speaker Series.

Speakers include:

• Dr Pawel Grochowicz, a consultant who will highlight the key long-term trends shaping New Zealand inbound tourism and provide examples of how New Zealand businesses across other sectors are coping with market change and accessing new markets

• Ken Hong, General Manager of Weibo Marketing Strategy. China’s answer to Twitter, Weibo is a micro-blogging site with over 360 million registered users and more than 100 million messages a day

• David Chalken of Vocanic Indonesia. David is a social media expert in the Indonesian, Malaysian and Indian markets who will talk about the hot digital trends and how to effectively use online marketing and digital marketing in these markets

“These prestigious presenters have been brought in from offshore to help attendees increase the success of their organisation in New Zealand’s key emerging markets,” says Mr Littlewood, who adds the TRENZ speaker series is part of Auckland Airport’s AMBITION 2020 initiative which sets a challenge for the tourism industry of a decade of growth ambitions for New Zealand visitor arrivals and visitor spend.

“AMBITION 2020 has made significant progress towards reaching its growth ambitions through a wide range of targeted programmes and initiatives, such as the TRENZ Auckland Airport Speaker Series which brings insight, trends and opportunities to the industry for the third consecutive year.”
About TRENZ
TIA is organising and managing TRENZ 2013. It will bring together around 250 New Zealand tourism operators (Exhibitors) with 290 invited international travel and tourism Buyers plus international and domestic Media. The event directly helps to grow New Zealand’s tourism industry, worth $9.6 billion in foreign exchange annually. Hosted by ATEED, TRENZ 2013 will be held on Auckland’s waterfront, 21-24 April.

TRENZ is supported by Tourism New Zealand, Air New Zealand, Qantas, Auckland Tourism, Events and Economic Development (ATEED) and other industry partners.

Visit the TRENZ website www.trenz.co.nz

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