Re-branded KJet offering a ‘once in a lifetime’ ride

Media Release from KJet

April 19 2013

Re-branded KJet offering a ‘once in a lifetime’ ride after 53 years in business

Queenstown’s KJet, which re-branded last year from Kawarau Jet, continues to offer guests the ultimate high-speed, adrenalin packed Jet boat experience with two rivers and twice the excitement.

The complete company re-brand, which perfectly reflects the thrills, speed, spins and spectacular scenery of the ‘once in a lifetime’ ride, includes all eight Jet boats in the KJet fleet, company vehicles, brochures and collateral, a new promotional video and improved website.

The brand new KJet website www.kjet.co.nz is easier to navigate, vibrant and more user-friendly. It offers an easy-to-use booking system, more downloadable information, and better integration with social media sites such as Facebook, Twitter and TripAdvisor.

KJet Sales and Marketing Manager Melinee Kong said the full re-brand better reflected the activity’s adrenalin experience and “thrill factor”.

“The new look really sums up what you can expect from one of our trips,” said Ms Kong.

“The KJet experience is all about action, adrenalin and the absolute buzz of Jet boating across a lake and two rivers at speed.”

As a unique and family-friendly activity it offers thrills and adrenalin, with 360-degree spins and sheer rock faces, while also getting up close with nature along the way.

“It’s an hour of sheer power on the best boats in the district, real Jet boating with real, down-to-earth, friendly and welcoming local drivers,” she said.

“We also incorporate an educational aspect and the drivers point out historic landmarks and native flora and fauna along the way.”

Established in 1960, and still locally owned and operated, KJet has firmly stamped its mark as Queenstown’s ultimate Jet boating experience. It continues to invest in its business and in the last year has opened a new St Omer Wharf booking office on the waterfront in Queenstown Bay.

Operating from the new-look Queenstown Main Pier in the heart of Queenstown Bay, where visitors can also check out the underwater inhabitants of Lake Wakatipu in the Underwater Observatory (free to those on KJet trips), KJet is the only Jet boat company offering an hour-long trip covering 43km over the crystal-clear waters of Lake Wakatipu and the Kawarau and Shotover rivers.

Ms Kong said KJet had seen encouraging growth in the Indian and South East Asian markets in the last six months. The team recently came back from sales trips to these regions where it was well received by local operators.

“The fast-growing Indian and Asian markets, as well as China, are key for us, and we’re taking steps to ensure continued expansion in these and other Asian markets,” said Ms Kong.

“Based on feedback from our recent trip we’re working with our local team to adapt to these markets including brochure translation and staff training to ensure we’re geared up to embrace these growth markets further.”

Ms Kong said the corporate incentive, conference and event market was also a big growth area and one they would continue to nurture over coming months.

“Offering transfers from the airport to town, ‘Amazing Race’ style team building events or activity programmes, KJet is a great group activity and one that’s accessible for all,” she said.

“Quite simply, any visitor to Queenstown looking for an hour of action and adrenalin fuelled fun on the water should do KJet. It’s an hour of sheer power!”

ENDS

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