World’s First Aviation Experience in London

Following news release is issued for Emirates Airline:

13 June 2013

Emirates’ Sets up World’s First Aviation Experience in London

In a world first, Emirates, one of the world’s fastest growing airlines, has announced plans to open an indoor aviation themed attraction in London next month (July).

London’s newest public attraction, the Emirates Aviation Experience, will be the first of its kind globally. The Emirates Aviation Experience, located at the south side of the Emirates Air Line cable car in London, will cover an area of almost 300 square metres and will provide an insight into the operations and modern achievements of commercial air travel.

“This high-tech facility will bring to London a one of a kind insight into the dynamic world of aviation,” said Tim Clark, President Emirates Airline. “The purpose of this centre is to provide a fun, yet educational, overview of just what it takes to successfully get a 560 tonne aircraft off the ground and 40,000 feet into the sky. Our aim is to explain the intricate science of modern aviation, in a hands-on, entertaining and instructive environment.

“London is one of the greatest cities in the world, with one of the world’s busiest international airports, making it the perfect setting for this interactive experience.”

All four of Emirates’ daily flights from New Zealand to Dubai offer direct connections at Dubai with the airline’s all-A380 service to London.

Utilising state-of-the-art technology, interactive displays and life-size aircraft models the immersive experience in London will incorporate several zones that will take visitors on an interactive aviation journey.

The Emirates Aviation Experience will also feature the world’s first public facing commercial flight simulators including two Airbus A380s and two Boeing 777s, utilising full landscape visuals, allowing participants to practice their take-off and landing skills. The centre will cater to people of all ages and will open to the public in time for the city's peak tourism period this July.

Emirates has a strong affiliation with this area of London following the launch of the Emirates Air Line, London’s popular cable car system across the River Thames, in a 10 year sponsorship deal last June. One year on from the launch of the Emirates Air Line the Emirates Aviation Experience is expected to further stimulate tourism and development in the area.

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