Destination Marketing Strategy Launched For Taupo

Saturday, 22 June 2013, 10:04 am
Press Release: Destination Great Lake Taupo

Destination Marketing Strategy Launched For Taupo

Over one hundred people gathered at the Taupo Yacht Club last week to witness launch of the Destination Marketing Strategy for Taupo, and hear from entrepreneur and marketing guru, Justine Ross.

Mrs Ross, co-founder of 42 Below vodka and now part owner of Moa Beer, Ecoya and Trilogy, shared stories from the 42 Below journey from a start-up business in a Wellington garage, to becoming one of the worlds best premium spirit brands.

"Justine's message resonates with the visitor industry," said Destination Great Lake Taupo General Manager, Vanessa Freeman. "A focus on a quality product, hard work, passion and persistence will lead to success, and that is very much the pathway we are on to grow the local visitor economy."

"The cheeky style of 42 Below broke the boundaries of conservative marketing and arguably created viral social media marketing and guerrilla marketing in New Zealand," said Ms Freeman. "We're not quite suggesting those tactics in our new strategy, but we are focused on keeping it real, and reflecting the people element of holidaying in Taupo."

Interested stakeholders can request a copy of the strategy, or details of the new winter campaign (www.realwinter.co.nz), from Destination Great Lake Taupo.

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