Samsung Announces World’s First 3D Camera Lens

Samsung Announces World’s First 3D Camera Lens

Auckland, July 1, 2013 – After it proved popular at the Consumer Electronics Show (CES) in Las Vegas earlier this year, Samsung has announced the new NX300 camera is now available in New Zealand.

While it does come with an 18-55mm standard lens, the exceptional new camera is also supported by the NX 45mm F1.8 2D/3D lens accessory, the world’s first one-lens 2D/3D system capable of capturing both still images and full HD movies in perfect 3D quality.

The new NX300 camera raises the bar for compact system cameras (CSC), delivering an outstanding combination of features, functionality and style for perfect shooting in every moment.

Samsung New Zealand Sales Director, Jon Barrell, says the NX300 and the launch of the innovative one-lens 2D/3D system will be big with local photography enthusiasts.

“Since its launch in 2010, the Samsung NX System has become synonymous with innovation and design, making the best digital imaging technology available to everyone without compromising on style,” Jon says.

“The new NX300 builds even further on this illustrious heritage. Not only does it deliver incredible speed and accuracy through advanced photographic features, but it is also truly built around the user, with upgraded SMART Camera functions making shooting and sharing both easy and seamless.

“It’s also very exciting to introduce our New Zealand customers to the innovative one-lens 2D/3D system – something we believe will open up a whole new world of 3D photography and video recording for consumers.”

The new NX300 (available in brown and black) and NX 2D/3D lens are now available from selected retailers nationwide. RRP$1,199 (NX300), RRP$899 (NX 45mm F1.8 2D/3D lens)

Samsung 45mm 2D/3D lens
The Samsung 45mm 2D/3D lens (sold separately) opens up an exciting world of 3D imaging possibilities and is the world’s first one-lens 2D/3D system for a consumer camera. Capable of capturing both still pictures and full 1080p HD video, the Samsung NX300 and 45mm 2D/3D lens kit has become the only compact system camera supporting both 3D still and 3D movie*.

The NX300 is also compatible with Samsung’s entire range of NX lenses and professional standard accessories, giving an unparalleled range of options when striving for that perfect shot.

New features for flagship NX camera
Central to the NX300’s outstanding imaging performance is its brand new 20.3 Megapixel APS-CMOS sensor, capable of capturing high quality detail. Images deliver sharp, life-like colours and are crisp and clear in all light conditions.

The wide ISO range (ISO100-25600) further improves performance, so you can capture beautifully balanced images in even the darkest conditions. A brand new Hybrid Auto Focus (AF) system also delivers fast, accurate phase and contrast detection, while the 1/6000 sec shutter speed and 8.6fps continuous shooting mode ensure you never miss a moment.

Samsung’s unique in-house developed DRIMe IV imaging engine provides outstanding developments in speed and image quality. The DRIMe IV engine enables better colour reproduction and greater noise reduction, as well as support for full 1080p HD video capture in both 2D and 3D when combined with Samsung’s new 45mm 2D/3D lens.

The NX300’s 84mm (3.31”) AMOLED screen makes capturing and reviewing images a pleasure, while the hybrid touch screen and five-way manual key interface is simple and intuitive to use.

The tilt display makes it easier than ever to take high and low angle shots, so you can capture your world from any angle you choose.

Easy usability and stylish retro design
Using the camera’s Smart Mode, you can choose from 14 different settings, such as Creative Shot, Landscape, Light Trace or Action Freeze which automatically adjusts parameters such as aperture and shutter speed to obtain the best shot possible for the desired situation.

The NX300 also includes i-Depth, an easy and simple way to adjust the depth of an image using the NX Series’ unique i-Function system to modify camera parameters using the lens itself, adjusting the image without ever having to move off target.

The NX series’ acclaimed design returns with the NX300 sporting a stylish yet simple retro feel that is available in either black or brown conveying elegance and authenticity.

Instant sharing through enhanced Wi-Fi connectivity
The NX300’s SMART CAMERA Wi-Fi connectivity enables the photographer to share cherished photos instantly and securely between camera and smartphone (or tablet). To connect a smartphone to the camera, simply download the Samsung SMART CAMERA App. on to a smartphone or tablet and follow the easy steps to create a secure connection with the camera. The app is available for both Android and iOS based applications,

The NX300 can detect and auto-connect to the smartphone wirelessly whenever any of the SMART CAMERA features are activated. These include AutoShare, which automatically sends every photo to your smart phone for safe keeping, and Mobile Link; which enables you to select and transfer images or albums from the camera directly to a smartphone at your leisure.

The SMART CAMERA App. also features a Remote Viewfinder function for the NX300, enabling you to remotely control your camera using your smart phone or tablet.

The NX300’s enhanced Wi-Fi connectivity means you can share images with friends and family directly from the camera via social networking sites using the one-touch DIRECT LINK hot key. Alternatively, images can be automatically backed up or stored in the cloud.

*Any 3D photos taken with the Samsung 45mm 2D/3D lens need to be viewed on a compatible 3D device.

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in consumer electronics and the core components that go into them. Through relentless innovation and discovery, we are transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, medical devices, semiconductors and LED solutions. We employ 227,000 people across 75 countries with annual sales exceeding US$143 billion. Our goal is opening new possibilities for people everywhere. To discover more, please visit www.samsung.com.

NX300 Product Specifications

45mm 2D/3D lens Specifications

**All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.

ENDS

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