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Name Change For Kraft Foods
Kraft Foods in New Zealand changes name to Mondelēz
International
· Kraft Foods businesses in the Asia Pacific region, including New Zealand, has changed company name.
· Although new in name, what we do and how we do it remains the same, and we will continue our position as a leader in innovation and sustainability
· In New Zealand, we will continue building on our 100 years of history with the same iconic brand portfolio, including Vegemite, Cadbury Dairy Milk, The Natural Confectionery Co, Buzz Bar and Chocolate Fish.
Kraft Foods New Zealand, from today, will be known as Mondelēz International.
The move came as part of the global change in October, when parent company Kraft Foods. split into two independent companies – Mondelēz International and Kraft Foods Group.
Julia Fraser, Corporate Affairs Manager – Snacking Australia & New Zealand, says, “Over the past few years, our business been known as Kraft – part of the fastest growing food manufacturers in Australia and New Zealand, building iconic brands like Vegemite, Cadbury Dairy Milk, The Natural Confectionery Co, Buzz Bar and Chocolate Fish.”
“From today, we’ll be known as Mondelēz International, with a new look and a new name. But even though these things are changing, what we do and why we do it remains the same,” she says.
Alastair de Raadt, Managing Director of Cadbury New Zealand adds, “As part of the Mondelēz International family, Cadbury will continue to make family favourites and are committed to continuing to innovate to create new delicious products for consumers to sink their teeth into. Last year we introduced 12 new products alone in New Zealand.”
Innovation is one of the keys to the success of our business, and to a sustainable manufacturing and food industry in New Zealand.”
Mr de Raadt said, “The local team in New Zealand is energised and highly optimistic about the business’ direction and the innovation opportunities that are on the horizon. Our mission is to create delicious moments of joy by sharing the world’s favourite brands and this will remain our focus.”
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