New Canon EOS 70D: Control For Enthusiast Photographers

New Canon EOS 70D Enables Enthusiast Photographers to Take Control and Get More Creative

World-First AF technology delivers fast Live View, smooth movies

AUCKLAND, 2 July 2013 – Canon today unveils an outstanding new addition to the enthusiast range of its renowned EOS series – the EOS 70D digital SLR camera – ideal for anyone looking to take more control of the photographic process for satisfying creative results. Replacing the popular EOS 60D and sitting above the EOS 700D, the EOS 70D is the first DSLR camera in the world to feature all-new Dual Pixel CMOS AF technology, and combines powerful creative features with wireless sharing functionality for a highly responsive, all-purpose camera.

“Packed with innovative features and offering professional-level control, the EOS 70D will help a new generation of creative photographers get more involved in the image capture process for more satisfying results,” says Robert de Jeu, Senior Product Manager – Technical Imaging Specialist, Consumer Imaging at Canon New Zealand “Appealing strongly to serious photographers, the EOS 70D’s groundbreaking Dual Pixel CMOS AF system delivers AF performance in Live View mode similar to shooting through the viewfinder, enabling faster AF acquisition, exceptional tracking performance and smooth AF during movie shooting.”

World-first AF technology

In a world’s first for a DSLR camera, Canon’s new Dual Pixel CMOS AF provides swift AF performance when shooting in Live View mode and smooth accurate focus for Full HD movies. Dual Pixel CMOS AF makes it easy for users to take their next step with movies, enabling them to keep moving subjects in sharp focus and create professional-looking pull-focus effects. The technology uses advanced CMOS architecture, allowing two photodiodes to be mounted within each pixel, both of which can be read independently to achieve autofocus, or together for image capture, with maximum image quality at all times.

An advanced AF system for stills includes 19 cross-type AF points spread across the frame, providing high-speed, accurate AF - ideal for tracking sports and wildlife subjects as they move within the frame. The AF system is customisable, allowing photographers to adapt to the subject they are shooting. AF points can be used individually, together in small groups, or as a wide active area for more unpredictable subjects. A dedicated AF area selection button, positioned conveniently next to the shutter release, enables quick switching between modes, without having to take the camera away from the eye.

Canon image quality

The EOS 70D features a new 20.2 MP APS-C CMOS sensor, designed and manufactured by Canon. Paired with the 14-bit DIGIC 5+ processor and 19-point all cross-type AF System, the EOS 70D captures incredible, full resolution images at up to 7 frames per second for a continuous burst of up to 65 JPEG or 16 RAW imagesi. Additionally, a native ISO range of 100-12800 (expandable to 25600) enables photographers to shoot in lower light conditions and use faster shutter speeds while retaining high image quality.

Advanced control

The EOS 70D’s powerful specifications are packed into an expertly-engineered body designed for comfort and fast operation. The Intelligent Viewfinder, with 98 per cent frame coverage and 0.95x magnification, allows photographers to comfortably frame their images and visualise settings via the electronic overlay. Conveniently-placed controls provide instant access to the most frequently used settings, such as ISO, AF mode selection and metering, so users can quickly change settings and concentrate on capturing the moment.

A 7.7cm (3.0”) Vari-angle Clear View LCD II Touch screen with a sharp 1,040k dot resolution is ideal for video shooting, or composing images from unusual and creative angles. The screen is a capacitive type, which supports a series of multi-touch gestures including swiping and pinch-zooming - perfect for navigating menus, amending settings or flicking through images.

Clever connectivity for easy control and instant sharing

The EOS 70D is the latest EOS model to feature integrated Wi-Fi, providing the freedom to remotely control the camera, as well as share images. Using Wi-Fi connectivity, users can connect to the EOS Remote app (available for free from Google Play and the Apple App Store) and control a wide range of image settings, including ISO and exposure, as well as focus and release the shutter.

Photographers can also remotely use Live View mode, as well as review and rate their images.

Instant creativity unleashed

The EOS 70D features a host of creative modes to make capturing unique images easy. In-camera HDR removes the challenges of shooting in tricky, high-contrast situations, merging three exposures into one that captures more detail in both the shadow and highlight areas. With multiple-exposure mode, photographers can shoot and combine up to nine exposures into a single image. The EOS 70D also includes a range of Creative Filters to instantly change the style and look of images. Experimenting with creative off-camera flash is easy, thanks to the Integrated Speedlite transmitter, which provides in-camera control of multiple Canon Speedlite EX flash units.

Creative Full HD Movies

Alongside beautiful stills, the EOS 70D allows photographers to create high-quality movies with ease. Full HD (1920 x 1080p) resolution video can be captured with a choice of selectable frame rates, including 30, 25 or 24fps, and 60 and 50fps at 720p, and a range of compression options for postediting and sharing. Thanks to new Dual Pixel CMOS AF, Movie Servo AF mode tracks subjects as they move, or even as shots are recomposed, ensuring they are always in focus. Alternatively, users can select different focus areas over 80 per cent of the frameii simply by tapping the touch-screen, even when recording - ensuring that movies stay sharp and clear if a subject moves or the user changes the composition of a shot.

Videographers can also enjoy stereo sound using the internal microphone, or enhance audio with the in-built external microphone input terminal. Full control over settings such as aperture and ISO is also possible within manual mode, giving users greater freedom as their skills develop.

EOS 70D – key features:

20.2 megapixel APS-C CMOS sensor and DIGIC 5+ 19 point cross-type AF System and 7 fps shooting Dual Pixel CMOS AF Instant sharing and remote control with Wi-Fi ISO 100-12800 (H:25600) Vari-angle 7.7cm (3.0”) ClearView II LCD touch screen Intelligent viewfinder Full-HD movies

Availability:

Canon expects the EOS 70D to be available in New Zealand from early September 2013 with pricing set at dealer discretion.

Related information:

Please see separate press release for Canon’s new Dual Pixel CMOS AF technology

ENDS

© Scoop Media