Positive spending growth for first half of 2013
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Figures released today by New Zealand’s leading payments provider Paymark, show spending through the Paymark network increased by 4.3 per cent in the first six months of 2013 when compared to the first half of 2012.
This exceeds the annual average growth rate in the first six months of each of the previous four years, implying a steady yet gradual economic pick up.
However, the nature of this pick up has been divided, with some sectors reporting particularly strong growth during the first half of 2013 and others recording declines.
Paymark Head of Sales and Marketing, Paul Whiston, says that although overall things are looking positive for retailers, there are some strong dynamics within the retail sector such as shifts towards internet sales and changes in our spending patterns within stores.
“We’ve seen some sectors such as home decorating and hardware stores, and restaurants and cafes, thriving during the first half of this year. Yet other retailers such as travel companies and bookshops, have faced significant declines, down 11.9 per cent and 8.4 per cent respectively.
“Particularly in the travel sector we have seen a sharp fall in the volume of transactions going through the network. However, the value of the transactions that are processed is high, indicating perhaps that people are still continuing to book longer haul travel through a physical retailer but smaller trips online.”
In terms of regional spending, most experienced a higher or similar growth rate in the first half of 2013 compared with the same period last year. Notable exceptions were Southland (+2.0%) and the West Coast (-0.9%), where growth rates were both low and below year-ago growth rates.
In the month of June, the total value of Paymark transactions increased 4.6 per cent year-on-year, slightly ahead of the 4.3 per cent averaged over the first six months of 2013.
Food takeaway outlets showed strong growth during June, up 9.3 per cent year-on-year, and housing related spending also remained strong with furniture/floor covering outlets (+9.1%), plumbing suppliers (+7.0%) and appliance retailers (+6.0) all showing an increase in spending.
Furthermore, modest growth was reported amongst accommodation providers (+2.7%), clothing stores (+1.2%), footwear shops (+2.9%) and beauty and hairdressing salons (+0.5%) during June.
“The Christchurch rebuild continues to drive the household sector spending and we also saw Canterbury once again topping the regional growth rate table at 8.1 per cent, significantly higher than the June national average of 4.6 per cent,” adds Whiston.
Nationwide during June, Paymark, which processes around 75 per cent of all electronic transactions in New Zealand, reported that the number of monthly card transactions was up 4.8 per cent on a year ago, with credit card usage (+9.8%) increasing at a much faster rate than debit card usage (+3.4%).
PAYMARK Regional Data (June 2013 versus same month 2012) | |||||||
Volume (million transactions) | Value of spending ($millions) | ||||||
Region | Last Year | Current Year | Volume Difference | Last Year | Current Year | Value Difference | |
Auckland/Northland | 30.06 | 31.72 | 5.5% | $1,483.6 | $1,555.8 | 4.9% | |
Waikato | 5.56 | 5.72 | 2.8% | $263.4 | $272.6 | 3.5% | |
BOP | 4.65 | 4.80 | 3.2% | $227.0 | $233.4 | 2.8% | |
Gisborne | 0.70 | 0.72 | 2.1% | $31.8 | $32.2 | 1.2% | |
Taranaki/Taupo | 1.81 | 1.85 | 2.6% | $83.8 | $85.8 | 2.4% | |
Hawke’s Bay | 2.05 | 2.16 | 5.3% | $98.5 | $102.2 | 3.7% | |
Wanganui | 0.84 | 0.85 | 1.4% | $36.6 | $36.7 | 0.4% | |
Palmerston North | 2.41 | 2.47 | 2.6% | $122.9 | $131.5 | 7.1% | |
Wairarapa | 0.69 | 0.71 | 2.8% | $32.6 | $33.7 | 3.4% | |
Wellington | 8.41 | 8.69 | 3.3% | $377.8 | $391.2 | 3.5% | |
Nelson | 1.36 | 1.43 | 5.2% | $66.7 | $70.5 | 5.7% | |
Marlborough | 0.73 | 0.77 | 5.8% | $36.1 | $38.8 | 7.5% | |
West Coast | 0.46 | 0.46 | 0.1% | $24.6 | $24.1 | -2.2% | |
Canterbury | 8.14 | 8.82 | 8.4% | $404.1 | $436.8 | 8.1% | |
South Canterbury | 1.14 | 1.20 | 4.8% | $61.9 | $65.1 | 5.2% | |
Otago | 3.83 | 4.01 | 4.7% | $182.4 | $190.2 | 4.2% | |
Southland | 1.63 | 1.66 | 2.4% | $81.1 | $81.9 | 0.9% | |
New Zealand | 74.49 | 78.06 | 4.8% | $3,648.2 | $3,817.0 | 4.6% | |
(growth rate this time last year) | 4.5% | 5.1% | |||||
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ENDS